Professional Photo Books.com

Part of running any successful business comes down to the way that your clients or customers think of your service. As a photographer, the perception of value of your work will be based on:

• The quality of the photos you take;
• The number of people who have been exposed to your work - in the case of art photographers, how many galleries have you shown in? In the case of photojournalists, which papers and magazines have used your images to compliment a story?
• The price that you charge for a sitting or for prints;
• The type of camera you use and where your studio is located;
• How easy it is to book you for an event.

Each of these things is something that you can have a bit of control over, but each also tends to come down on the buyer’s opinion. Therefore, once you’re doing your best work, it’s up to you to display it well.

Printed photo books that display your best work with a unique layout can be an ideal way of changing the way people look at you as a photographer. Whether you use a photo book as a marketing tool, a display book or as a striking portfolio, you’ll find that you’re able to draw more attention from your customers.

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Thanks to the advent of digital photography, it’s not just the designers who have a chance to manipulate and share their best work. Photographers too are able to sit behind the computer monitor, pull up a shot, open an editing program, grab a pen tablet and make changes.

What is different though is that more and more, photographers and designers are coming to agree on a great way of showing off their work: printed photo books.

Why settle for just printing out a great shot when you can do something more with it? Why settle for a basic portfolio that goes from one image to another when you can block out a page with multiple images, add text, incorporate design elements and show off your work in the same way the masters of photography do - with a coffee table book?

Printed photo books give photographers and designers a bit of an edge: they open up doors to looking at your work in a completely different way. And, when you see things differently, you begin to capture the world a little differently as well: when you see your work laid out for you, you’ll find that it’s easier to see which changes you want to make - what will make you better at what you do.

Of course, in the meantime, the books can also be used to show your work to gallery owners, prospective clients, family and friends - so really, why would you need anything else?

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When you realize that taking photos isn’t just a hobby, when you make a lifestyle commitment to being a photographer - carrying at least one camera with you everywhere you go, setting up a studio, learning to enhance images - it’s not uncommon to look for more ways of showing your work.

Printed photo books are quickly becoming a great asset to photographers for a variety of reasons:

1. Printed photo books are a new way of displaying your work to clients while they are thinking about poses and which style of prints they are most interested in purchasing.
2. Printed photo books are portable and can be taken to show gallery owners, cafe owners and others who you would like to have show your work.
3. When you use printed photo books, you can create your own coffee table books with family memories or great shots from a trip.
4. Printed photo books can be used as a photo package for event photographers; for example, wedding photographers can use them to offer a different type of album to their clients.

You make an effort to stay ahead of the curve when it comes to taking and framing shots; why not put the same effort into displaying your work?

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Visit just about any photographers’ forum and you’re going to find more than a handful of designers who are lurking and posting, offering some suggestions about getting more out of your photos and about what kinds of shots are really sought out for use in product marketing and web design.

Reading these posts doesn’t always seem important to some photographers: they see that they are there to take the photos and it’s up to the designers to make something out of them. That opinion can make sense - especially to a lot of the photographers who participate in the microstock industry - but before you dismiss them, think about this: when designers aren’t getting the photos that they need from photographers, they go out and get themselves a camera to capture the shots they need, creating more competition for the photographers.

Rather than just dismissing design tips - even if you are quite content to be a photographer - why not look at ways that you can put the suggestions to work for you?

Think about it: designers create portfolio books to present their skills to businesses, why not follow their design tips and use a printed photo book to show off your work to your current and prospective clients?

Design tips can give you a sense of what layouts are most affective, give you a feel for how you should be marketing your work and can help you to show your clients all that you’re capable of. Why let the designers have all the fun?

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Wedding photographers often find themselves in a very competitive field. They need to get the word out about their services, and they need to make sure that they are aware of all the trends that will help them to get ahead.

These trends - what’s hot in wedding photography - include DVDs that show the planning of the wedding, that focus on the bride from before the ceremony until the end of the reception so that there’s no chance of her forgetting a single moment of her special day.

Another hot trend in wedding photography is offering the couple of printed coffee table book that captures all of the special moments of the event.

Think about it: who wouldn’t want to have a printed coffee table photo book of all of their wedding photos - a completely different sort of wedding album? With easy design templates, well-constructed volumes with your choice of cover type and number of pages, a printed photo book is something that you can use to offer your clients something more.

By offering wedding couples more, you’ll find that it’s easier to market your services and differentiate your studio from the others in the area.

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Deep down, every photographer wants to show off. It’s not so much seeking validation really as it is wanting to share, but having the work appreciated does have its perks.

This probably has a lot to do with why so many people used to come home from a trip with vacation slideshows. It became cliched really: if a photographer was going on a family vacation, his or her friends knew they were going to be shown a slideshow that was meant to make them feel just like they’d been there.

It never really worked that way and always just came off that the photographer was showing off.

Fortunately for today’s photographers there’s a better way to show off: printed photo books.

With photo books, you can create a more engaging story with the shots you took during your vacation. You can add text, place photos on and angle and even include shots that you’ve digitally manipulated - cropping them so that the other tourist who walked in front of you whose head filled the bottom corner wasn’t an issue anymore.

Even better, you won’t have to worry about the direction of the slides and everyone shifting their heads to see the sideways vertical shot. Printed photo books are just a far better way to show off.

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Pretty much every photographer out there - the professionals and the novices - has at least one digital photo album.

For the professionals, these albums are typically used to attract new clients. Start out with a basic website, group your photos by theme or subject and give those who visit your site a chance to really see what your work is all about.

Digital photo albums are what’s hot in photo marketing; but what if you could do more with your digital album? What if there were a simple, effective way to turn digital albums into printed photo books?

With a printed photo book, you’d have more than just a better way of showing your photos to those who aren’t looking at them online, you would have a way of organizing, grouping and laying out your files so that takes your digital photo album to the next level.

If digital photo albums are hot, and printed photo books are hotter than digital photo albums it stands to reason that printed photo books are hotter than hot.

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Photographers see things differently. Instead of seeing water droplets on leaves after a rainstorm, photographers see the chance to see the world reflected in a new way and rush to capture the moment with a camera before that moment fades.

Likewise, photographers tend to see children, families and pets differently. They don’t just see what the person looks like, but also the see the emotion, the bond and the loyalty.

By collecting your images in printed photo books, photographers are able to share more of what they see with others.

Create a printed photo book that collects your best macros. Use your printed photo books to display the look of affection in a parent’s eyes or the loyal obedience of pets that you have photographed. Show off your perception of place - collecting images of your home town, places that you’ve visited, sunrises that you’ve seen over the ocean or a nearby lake.

As a photographer, you’re a visual person - you see things and you capture them. Don’t just keep those moments to yourself, share them with others. Photo books make it easy.

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Some photographers do their best work in the studio and make their money by selling prints to the clients who sat for them. Others do things a little bit differently.

For example, some choose to sell their prints in fine art shops. Others make the decision to sell photo print cards at craft sales and other places. Others send their work out in different ways, but one thing stands true: when going around to various sales outlets, they won’t take their full catalog of work with them - especially if they’ve been working for many years and a have a large portfolio of work.

If you’re in that last group - or you just want to have a more unique portfolio that shows your work - there’s a surefire way of making your work stand out: printed photo books.

With a printed photo book, you’ll find that in no time you have a great tool for showing off your best work - even the work that doesn’t seem to fit with your standard portfolio.

Let’s take nature photography for example. If most of your photos are of moose or other animals and your have a series of shots of trees in autumn, dividing your photo book into sections will allow you to exhibit both - and open up the possibility of having those out of sync photos go to work for you on a gallery wall.

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It may still be the middle of October, but that doesn’t mean that the big holiday season is right around the corner. For many pro photographers, the holidays are a chance to bring in more clients, sell more portrait prints and take photos that families will use on their holiday cards.

In light of this, here’s a photo book tip for you: with a printed photo book, you’ll be able to show your backdrops, the different pose options that you make available - if you take outdoor family portraits, different indoor setups and props that you have available.

Similarly, you’ll be able to use the same photo book that you use to market your services to let your clients have another great option - giving printed photo books to their families or friends as a great holiday gift. What grandparent wouldn’t love a coffee table book filled with images of their grandkids - especially if they live far away? Can you think of some couples that you’ve photographed who would love to have a different version of their wedding photos to give as a gift now that financial situations have changed?

Because printed photo books are easy to layout and customize, they offer a great solution to those who are looking for a new marketing tool or a unique gift. With just a little bit of time and effort, photographers will find that there’s a great choice to make when it comes to getting ready for the holidays - something that they will be glad that they’d offered.

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