Professional Photo Books.com

As a photographer, you have choices. Some of them pertain to whether you shoot indoors or outside. Some of them are related to whether you shoot traditional 35mm, large format or digital.

Other choices, however, come down to what you do to market your services. Will you create a traditional portfolio? Would it be beneficial to market yourself with images burned to a CD or DVD? Should you consider using printed photo books as a marketing tool?

With a traditional portfolio, you can show 8×10’s that showcase your style, but the display will be - in some ways - limited. Using CDs or DVDs on some levels makes sense, but there are some concerns about compatibility between PCs and Macs, regional DVD players and the quality of the burn (and, depending on who you are presenting images to, occasionally digital images CD and DVD copies seem somehow flat).

Printed photo books, on the other hand allow you to get the best of both worlds. Like a portfolio of prints, photo books are tangible. Like a CD or DVD of digital images, with a photo book, you can position shots more carefully, create striking layouts and engage your audience.

Though there may be times that a CD or DVD and other forms of digital marketing are appropriate, in most cases you’ll find that marketing your work with digital photo books allows you to show off your creativity and to truly capture the ways in which you see your work as art.

Tags: Printed Photo Books //