Think About Your Website When You Settle on a Photo Book Layout
Marketing your photography on the web - whether you work primarily in portraiture, weddings, pets, nature photography or artistic prints - is often key when it comes to attracting new clients for your business. However, just because you market with a website doesn’t mean that you won’t have clients who want to take a closer look at your work.
When you have someone in your studio, you won’t just have them pull a chair up to your computer and surf to your website to determine what they are looking for, but that doesn’t mean you shouldn’t use some of your web design elements as a foundation for your photo book layout.
Do you have photos that overlap on your website? Do you have multiple shots from the same sitting, one larger and then two or three smaller that you use to capture a fuller sense of the shoot? Is your website designed around child portraits, family portraits and event shots each on their own page?
When you lay out your photo book, you’ll be able to capture that same feel either by dividing the book into sections or by using multiple shots on the page. If you know that a certain look attracts your clients, why would you want to try for something completely different?
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