Professional Photo Books.com

When you are invested in growing your photography business, there are a number of things that you’ll need to do:

• You’ll need to look at what type of clients you are trying to target
• You’ll need to look at managing your studio so that it serves your purposes - something that can mean hiring an assistant, a marketing pro and knowing when it’s time to look for a larger space to work in or choosing digital or film cameras
• You’ll need to look at setting yourself apart

With a printed photo book, you can show your clients what you’re capable of doing for them.

You can’t show a client what it’s like to have time in your studio, but you can use a printed photo book to show them the full results of the time you spend with your clients. You can’t just tell your clients that you can create a one of a kind photograph, but you can use a printed photo book to share images that stop them in their tracks and says, without a doubt, “I’m the right photographer to capture the photo; no one else is right for you.”

Photographers are visual artists; your skills aren’t necessarily verbal. With a printed photo book, you are able to show off what you do best - capturing moments and events, emotions and scenes in an artistic way. After all, that’s something that cannot be explained; it’s something that needs to be shown.

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You may be the best photographer within 50 miles, but that doesn’t mean that your clients see the value of your work. You may be offering some of the best portrait session pricing in town, but if prospective clients don’t know what you can do for that price, they aren’t likely to use your services.

It all comes down to perception of value: what do your clients - current and prospective clients - see as the value of your services?

Professional photo books can create a greater perception of value: with them, you can enhance the image of your services, show customers your best work and show clients why your services are the right ones for them - why your photographs are the ones that they want to have captured, why your photos are going to be the ones that they share with family and friends.

With a pro photo book, you’ll be able to offer a great service to your customers - coffee table books that capture an event that you were hired to shoot. You’ll be able to set yourself apart, market your work and show others why you’re the only photographer that they’ll want to work with.

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When you became a portrait photographer, you learned a lot of different things:

• You learned the importance of lighting to capture the mood of a photo
• You found tips for posing kids and families and for drawing out the smile or the serious tone that the sitting called for
• You even discovered different ways of posing your clients so that their best assets were displayed and the features they wanted hidden was out of view

But how do you put all of this to work for you when it comes to sitting down with a client and planning the shoot? How can you best express what you do to a new client when he or she doesn’t really want to be posed?

One way is to layout a professional photo book that captures a number of the poses that your past clients have chosen - along with different backgrounds and lighting options. With it, you can better explain yourself because your clients will see for themselves what you’re talking about and they can see the setup that they think will be best for their needs.

In other words, when you’re talking with your clients, a pro photo book can be used to let them see more of what you’re able to do and get them thinking about the shoot in ways that they hadn’t before - all while showing off your best work.

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There are plenty of reasons why a pro photographer might choose to use a professional photo book, but the following are among the most common:

• Photographers choose to use professional photo books as an option for their customers. Those who are wedding photographers or event photographers can use a pro photo book to create a unique product - something that their competitors don’t offer.




• Photographers may choose to use professional photo books in order to showcase their best work. With an organized book that captures shots that you’ve taken at a number of different events, in a number of settings or even various portraits, you’ll find that you have a new way of showing your current and prospective clients what you can do - and give them ideas about what they’re looking for in a shoot.




• Photographers choose to use pro photo books so that they can self-publish a collection of their best work. You’ve looked at coffee table books by Ansel Adams and other photographers while you’re in bookstores; why not create one of your own and make them available for sale?

Of course, there’s always more that you can do with a pro photo book, and that’s why so many different photographers can benefit. Nature photographers, those who shoot weddings, even photographers, fine art photographers and even stock shooters can benefit - as can everyone in between.

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When you’re busy capturing photos, your focus is going to be on two things. First, there are the physical mechanics of the shoot - making sure that the lighting is right, the white balance is where it should be and that you’re using the right exposure value to make each shot you take look fantastic. The second thing that you’ll be thinking about - even if it is not a conscious thought - is your creativity.

After all, it’s not the technical stuff that makes you want to take photos; it’s the art of it - even if the photos that you take are of business professionals in various scenes for stock agencies, family portraits, directory photos or your business is to capture weddings.

Printed photo books give you the chance to exercise your creativity and imagination so that you can show your clients the way your eye captures a moment in time.

When you’re laying out your photo book, you’ll be able to consider the flow of the shoot. You’ll be able to share the best serious photos and still add a few of the more whimsical, fun shots so that the person’s full personality is captured in the photos that you take.

You’ll be able to experiment - try different photos in different positions - to see whether or not you like an arrangement, to see whether or not it adds something. Who knows, you may even find that you’re able to explore new designs or take different shots that you know would fit in with a certain layout - encouraging creativity in the way that you approach your business, something that will keep it far more fun.

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Marketing your photography on the web - whether you work primarily in portraiture, weddings, pets, nature photography or artistic prints - is often key when it comes to attracting new clients for your business. However, just because you market with a website doesn’t mean that you won’t have clients who want to take a closer look at your work.

When you have someone in your studio, you won’t just have them pull a chair up to your computer and surf to your website to determine what they are looking for, but that doesn’t mean you shouldn’t use some of your web design elements as a foundation for your photo book layout.

Do you have photos that overlap on your website? Do you have multiple shots from the same sitting, one larger and then two or three smaller that you use to capture a fuller sense of the shoot? Is your website designed around child portraits, family portraits and event shots each on their own page?

When you lay out your photo book, you’ll be able to capture that same feel either by dividing the book into sections or by using multiple shots on the page. If you know that a certain look attracts your clients, why would you want to try for something completely different?

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When you choose to market your photography studio with a professional photo book, you want to be sure of two things.

1. You want to be sure that you are showcasing your best work in a way that encourages clients to consider purchasing additional prints or layouts; and
2. You want to be sure that the photo book that you choose is made to last

When you choose Embassy, you can be sure that you’re getting the best possibly photo book structure.

From leather covers to a traditional hard cover with a wrap-around dust jacket, you’ll know that the outside of the book represents the quality of the work inside. And, because the binding is both stitched and glue, you’ll know that the binding is strong - library quality - which will show your clients that you pay attention to detail.

In other words, when you choose to market your photography business with a photo book, be sure that you’re setting yoursef apart in the best possible way.

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As a pro photographer - or even as a photographer who is working to build a business from the ground up - you know that presentation is important. That’s just one reason why, when it comes to professional photo book layout, you are going to want to look at your options carefully in order to decide which layout will work best for you.

The first thing that you’ll want to consider is which element of your business you want to show. For wedding photographers, you may want to showcase the work that you’ve done with brides - capturing moments from planning the ceremony to leaving the reception; you may also decide that you want to layout a photo book so that you’re able to capture different wedding styles - themed weddings, seasonal weddings, indoor and outdoor ceremonies. For nature photographers, you may want to capture landscapes or animals or a combination of both.

When you layout your photo book, you’ll also want to consider which sizes of photos you use. If, for example, you’re a travel photographer, you may layout your book so that you display a large scenic shot with overlays of smaller shots capturing people or places within a town. Others may choose to use predominantly smaller photos, using full page bleeds only to indicate a change of place.

The key to photo book layout is simple: capture your best work and present it well so that your book brings you the clients that you’re looking for - and a personal sense of satisfaction.

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Nature photography is as much about science as it is about art. Nature photographers share more than just the love of an animal or a scene with each shot that they capture; they also share a concern for nature and the environment, and a desire to protect the natural world.

The problem that some find is this: for a long while, it has been difficult to find an appropriate way of capturing the details to share their passion. Fortunately, thanks to professional photo books, this is no longer an issue.

With professionally printed and bound photo books, nature photographers are able to share luch, scenic landscapes, shots of animals large and small, details that they feel blessed to have been able to capture - a rare woodpecker amid their shots of forest birds, an elusive species of orchid.

Better yet, when photographers layout their photo book, they are in control. The arrangement and presentation order is the one that they have chosen. Commentary that’s made expresses just what they want to say - nothing more, nothing less.

Nature photography is all about appreciation, education and being present in the world around us. It loses some value however when those great moments that are captured on film or digital media are merely stored away - especially with the great tools for sharing them that now exist.

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Brand identity is important to every business. As a professional photographer, your business probably isn’t on a par with Starbucks or Best Buy, but that doesn’t mean that your photography studio cannot be just as marketable.

On one hand, marketing your services and studio requires creating a great logo, being comfortable with networking and using the web. On the other, branding your business means offering something that other photographers in your area do not.

Photo book marketing may be the thing that’s missing when it comes to marketing your services. With a printed photo book, you’ll find that you are able to offer clients something special.

Photo book marketing, in part, is a way of displaying and featuring your most unique photographic work. It’s also a chance to show off themes, unique layouts and other special touches that you offer so that you can show them to current and prospective clients rather than having to try to explain them.

If you’re looking to set yourself apart as a wedding photographer, a photo book that captures events leading up to the wedding right up through the reception can attract attention that you might not get if you were offering a CD or DVD and prints like others in the area - a difference that’s sure to win you customers.

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