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As a photographer, you may not specialize in taking photos at weddings, but that doesn’t mean that when a friend or family member gets married you aren’t going to be taking your fair share of photos as well. Printed photo books that collect your best shots, scans of the couples’ invitation, your thoughts about the event and comments made by others in attendance can allow you to create a unique gift for the couple - something that they’ll treasure for years to come.

Now, that’s not to say that your printed photo book will be designed to replace a traditional wedding photo album, it’s not. But there are things that you’ll be able to capture that the photographer hired for the event might not be able to see.

For example, the wedding photographer will stage shots that he or she poses every couple into; your photo book can be more playful - catching the bride or groom in one of those looks that says “this is ridiculous, we’ll never buy a print of this.” The hired photographer may take photos of the bride during the processional, you can include the stunned look on the groom’s face as she walks down the aisle. At the reception, you’ll also be able to include more candid shots.

Don’t you think that those memories will be as valuable to the wedding couple as the professional album might be? In some cases, you just might find that a well-planned photo book offers them even more of the memories that they want to be able to capture and keep fresh forever.

Tags: Photo Book Tips by Embassy Pro Books
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The holiday season can get more than a little intense for everyone. There are added expenses, there’s the time rushing around and trying to get everything done at the last possible minute - because there’s always something more going on.

As a photographer, you know how much there is to capture in photos everyday, but at this time of year, it becomes especially intense. Here are 4 more ways to take advantage of printed photo books.

1. You know those folks in the neighborhood who out-do themselves with lights every year? Why not create a printed photo book that lets you prove to those who didn’t see them for themselves just how high their electric bills must have been?
2. Favorite cookie recipes, along with pictures of the baking process and of finished items can be collected in a photo book and passed down for future generations.
3. If you’ve got kids in pageants, dance recitals and holiday programs at school, why not consider using printed photo books to keep the memories alive for years to come.
4. If you’ve taken fantastic photos for cards or other holiday projects, why not showcase your work in a printed photo book to help you show off your work and increase sales?

Creating great photo books is as simple as gathering your best shots and sharing your vision - along with your memories.

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As a photographer, you’ve got a style. If you shoot portraits, that style might be one that has established your reputation as the go-to photographer for toddlers - you may capture kids while they’re loving life and having fun. If you shoot stock, your style might be the one that sells hundreds of copies of a photo whereas another photo of the same subject doesn’t sell at all. If you’re an artistic photo, you might find that you’re able to capture all of your best work and get shows in galleries around your area.

Whatever your unique style is, you need to find a way of conveying to others that’s relatively new, that’s fully customizable: printed photo books are ideal for showcasing your style - whatever it may be.

You wouldn’t go to a digital shoot with film and no memory card: shouldn’t you update the portfolio of your work as well as your equipment? With printed photo books, you can capture your passions, showcase your style and express yourself in ways that allows your work to get the response it deserves.

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Sometimes it’s hard to just look at our own work and see the same value in it that others do. This is the case for every photographer - the casual camera user who snaps a few photos of monuments while they’re on vacation to those of us with multiple cameras, multiple lenses, editing software and the tools needed to keep business running smoothly.

The only way to get past the whole “my work isn’t that great” or “I haven’t progressed much with the work I’ve done lately,” or “I’m not sure how much good this new lens is doing for me,” is to have a way of getting a feel for your work. Printed photo books let you showcase your work and see what’s going on.

Let’s say you take the same photo with each of three lenses or with three different cameras. Having those photos next to one another in a printed photo book can help you to determine which camera was really best for the job - and then you’ll be able to use it under similar circumstances in the future.

Or, if you take a wide variety of photos, you can get a feel for all that you do. If you’ve been working on a series casually for years, a printed photo book can collect all of the images and show the progress that you’ve made.

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Lets say that you’ve got a passion like vintage cars. You’re a photographer, so whenever you have the opportunity, you make sure that you get some photos of some real beauties. What are you going to do with them?

One thing that you could do is to design a printed photo book that you can pull down from the shelf and look at when you can’t make it to the next show or to give as a gift to the friend who has gone to every event with you for the past 10 years.

However, with the right layout and some careful thought, there’s more that you could do with your photos: professional photo books can be designed to appeal to others who share your hobby.

Let’s say that you have been to an annual car show in your area every year for the past five years. You’ve got photos that you’re ecstatic about still; you have photos of the owners along with their vehicles (and releases because, well, even when you took the shots you though that you might have a way to use them later on). By using those photos, you could organize a photo book that everyone who attends the show - those who bring their cars and those who wish that they had one of their own - would be interested in buying a copy of.

Who knows, the book might do well enough that you could buy a vintage car of your own.

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Some photographers do their work for families. Others shoot portraits for schools or churches. Still others shoot landscapes or more artistic works. Others work with corporate and business clients.

When you work with business and corporate clients, chances are good that you have photos of their buildings, some functions, some staff members and of their manufacturing or distribution centers. What if you could do more with those photos? What if you could create printed photo books that they could use for marketing their business?

Of course, marketing isn’t all that cam be done with photo books. You could use their photos to create a memory showcase for an employee’s significant anniversary - after 25 years, for example. You could create a photo book that they could use for recruiting purposes, for training processes. Or you could use a printed photo book to help them improve their image or even to showcase the charitable work the company does.

In any case, adding printed photo books to the options that you offer your corporate clients - and explaining all of the different ways in which they can be used - allows you to provide even more value along with your services.

Tags: Photo Book Marketing by Embassy Pro Books
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Those of us who are photographers with kids know that there are some firsts that definitely need to be celebrated - and captured on film. There’s the first birthday. The first day of pre-school. And there’s also that first trip to the zoo.

Kids and animals make great subjects for photos. Kids and animals - well, when you get them together you’ve got fantastic shots just waiting to happen.

How are you going to collect those photos? Will they stay on your digital memory card or on your computer? Will you print them out and store the prints in a drawer?

With a printed photo book, you’ll be able to capture stories, photos and other mementos from the day in one place so that you’ll always be able to look at and remember the joy of discovery.

With printed photo books it’s easy to capture memories and to keep them fresh for years to come.

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When your photography business brings you inside developer’s model homes, your job - on one hand - is to capture the essence of the project during its various stages of completion. Some of these photos will be used in websites and blogs, others will be used in brochures and other forms of print advertising.

Each series of shots that you take for a particular developer will showcase a project. If you work with the designers repeatedly, you may want to offer to create a printed photo book that collects the best of each project.

For the developer and designers involved in the project, these photo books can be used as a portfolio, as a catalog or in other similar ways. They can be used again when they’re approaching others about new ideas, new partnerships and new projects.

Not everyone who you work with will want to take advantage of this offer, but don’t you think that it would be a great additional service to offer those who are anxiously looking for a better way of marketing their work?

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The holiday season is creeping up faster than many of us would like. There’s the extra amount of time spent doing business - especially if you take portraits of kids and families want to be able to give loved ones the gift of seeing the children even if they can’t get ‘home.’ There’s the chaos of trying to spend enough time with your own family and friends while shopping for gifts, going to holiday parties and getting your work done.

With all the zipping around and the hours that you spend committed to others, it’s sometimes hard to sort through the whirlwind and capture your own holiday memories.

If you start planning ahead though, you’ll find that it’s easy to keep track - and all you’ll have to do is keep a camera with you (something that you probably already do anyway). You’ll be able to shoot parties, family dinners, kids opening gifts and anything else that you want to remember and then create a printed photo book that uses your photos and a few descriptions of what was going on.

And the best part is that, well, with a printed photo book you’ll be able to share those memories with your family and friends, those who shared the experiences with you.

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When you’re collecting your best work in a printed photo book, there are a lot of things that you’ll want to consider. You’ll have to decide what the subject of the book will be, which photos you’ll want to include, whether or not you’re going to use text and backgrounds to help you tell a story. You’ll also need to think about the purpose of the photo book - is it to showcase your work, market your services or to create a unique album for your clients.

Once you know what you’re using your photo book for and you know how you’ll be laying it out, there’s one more essential step: choosing the right cover for your photo book. Here’s a tip for you: take a closer look at your book and it’s purpose to decide which cover style is best.

If you’re collecting images for a client, you may want to use a printed cover for the book using images that will be meaningful to them.

A leather cover can be used for albums and for those images that you’re sharing with others.

If you’re going to be using your photo book to share options with your clients, you may want to look into a simple linen photo book cover.

Tags: Photo Book Tips by Embassy Pro Books
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