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In times when the world seems unstable, Veterans’ Day becomes increasingly important. Recognizing the service that others have performed or are performing is a valuable exercise.

For photographers, it may not seem as though you have much to contribute - unless of course, you received your training during service. However, printed photo books make it possible to give something back.

Consider taking photos of local soldiers, in uniform and while participating in training exercises, organizing the photos and creating a photo book to donate to your local library. Photograph a Veterans’ Day parade and create a photo book commemorating the experience. Spend time at a local VA hospital and collect portraits and stories from those who are patients: young and old, stories and photos will honor their stories and their service to country.

In addition to creating single photo books for donation to a local library, consider making multiple copies and selling them with the proceeds benefiting a local veterans’ organization: by doing so, you’ll not only honor local vets, but you’ll also - to some extent - market your services and create goodwill.

Not everyone is compelled to serve, but that just makes it all the more important to honor those who are. Photo books are a great way for photographers to do so.

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Every photographer is looking for a way of doing more with his or her photos. Whether it’s a new way of presenting and sharing the work with family and friends or a new way of putting together albums for a client, printed photo books just might be exactly what you’ve been looking for.

With printed photo books you can:

1. Tell a story. If, for example, you’ve taken a series of photos - from your summer vacation, from protest rallies or a series about conservation - a printed photo book can put those shots into a collection that captures the emotion or helps to move the viewer in some way.
2. Capture an event. Concert photographers and wedding photographers don’t just snap a single picture - they take a number of photos that really show the completeness of an event. Photo books display the whole experience, not just a single moment in time.
3. Preserve memories. An amazing vacation. Your child’s first year of school. With a printed photo book, you can keep your memories fresh.
4. Create unique gifts. A collection of your photos is a gift that a photographer can give that no one else can.
5. Share a part of yourself. When you capture moments or things that you are passionate about, gathering them in a printed photo book gives you the opportunity to share the world as you see it.

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As a photographer, there’s a good chance that you’ve carved out a niche for yourself. Maybe you take photos of families in their home or your studio. Maybe you take photos of people’s pets.

But what if your work is a little bit different than that? What if you’re looking for a new path and want to build a different type of photography business?

Photo book marketing can help you to open those doors.

Consider different markets in your area. As the housing market slows, you’re likely to see sellers who want to do more to push their home: with a printed photo book of some of your best work, you can show prospective clients what you can do to help them out.

Want to break into marketing in general? Why not take photos that are relevant to local businesses, arrange them appropriately and use a printed photo book to show your best work - to explain to local small business owners the merits of having a pro photographer capture images for their website and other marketing materials.

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As a photographer, you know the importance of progression. If you photograph weddings and put together albums, you don’t want photos from the bride’s procession following pictures of the bride and groom cutting the cake or dancing at the reception: there’s and order to things that you’ll want to honor.

The same thing is true for travel photographers who are organizing the memories of a particular trip. If you go to Paris, London and Milan, you’ll want to organize your shots based on where they were taken rather than getting them all mixed in together so that you have to work harder to remember where you took them later on.

When it comes to laying out photo books, these are things that you’re going to want to consider.

But that doesn’t mean that every photo book layout is going to be the same. You might choose to use one large picture spanning across the fold, or you may use multiple shots on the same page. You might layout your photo book so that the pictures tell the story, or you may choose to use some text to keep track of the finer details.

Whatever your needs are, whatever you are trying to convey or however you plan to market your work, you’ll find that it’s not difficult at all to accomplish it with a printed photo book.

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Event photographers make their living by capturing moments that others want to be able to remember forever.

In some cases, this means capturing weddings, photographing a bride and groom as they take their vows, cut the wedding cake and dance for the first time as husband and wife.

Other event photographers capture concerts, theatrical events, birthday celebrations, workplace get togethers, fundraising events and more.

In any case, there can be one challenge faced after the event: how to create a great presentation for those who attended, choosing the best way to display those captured moments in a way that re-creates the way being there felt to the participants.

Printed photo books are a great way of chronicling events. Use large shots and pre-selected text. Use the photos that you captured along with reviews and other statements made during the event.

In other words, event photographers can use printed photo books to capture all of the best moments from an event and to give those who attended something tangible that they can take away with them.

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When photography is your passion, you’ll find that in any given year you’ll capture countless memories. Birthday parties, holiday celebrations, those laid back afternoons, vacations, quiet moments - your youngest child with her first puppy playing in the yard - images of the kids drawing, playing or in a school play: all of these things are such distinct moments in your life.

Do you honor those memories? Do you just keep them in a folder on your computer hard drive and look at them every now and again? Do you just have a box of developed prints that you store? Do you spend countless hours cropping and putting those shots into scrapbooks?

With printed photo books, you can create an archival quality collection of all of those images, all of those memories that you can look back on for years to come.

Imagine a printed photo book of your child’s first year of school, including not only a school picture, but also digital scans of his artwork and first report cards. What if you had captured the year of planning for your wedding and could look back on those crazy nights trying to put together favors and write out invitations?

Sure, a scrapbook can contain many of the same memories, but colors fade and the memories are forced to compete with background papers and more, bindings fail. With a printed photo book, on the other hand, your memories will be preserved, bright, fresh and alive for years to come.

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Every year it’s the same old holiday gift exchange. There’s clothing, cool gadgets. Photographers are likely to receive a new tripod or memory card or - if they’re really, really lucky, that new lens that they’ve been eyeing for a while.

But as a photographer, what type of holiday gifts do you give?

The best gifts are often those that come from the heart. In some cases, giving a print of a person’s favorite photo may be ideal. But why not personalize it a bit further?

For example, why not take some of your favorite recipes, prepare them, take photos and then create a customized photo recipe book to share?

Or, if you’ve shared a great vacation with someone you love, create a printed photo book with memories of that trip?

After all, what’s hot in gift giving this year - and every year really - is a personal touch: putting something of yourself into the gift, and showing the recipient that you really were thinking of them when you picked it out.

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As a wedding photographer, you know that most brides put their all into planning the weddings that they have always dreamed about. Most women, from the time they are little girls and hear fairy tale stories about princesses and happily ever after want their weddings to reflect what they believe a wedding should be - something magical.

The memories of that special day are captured by the wedding photographer. What better what to provide those memories than in a printed photo book that tells the story of time leading up to the wedding - such as the rehearsal dinner or the bride getting dressed for the big event - right on through the reception and into happily ever after?

As a photographer, you’ll find that you are better able to get bookings when you offer something unique: your selling position will help to set you apart. By laying out her wedding photos in a printed book rather than a more traditional album, you’ll be ahead of the curve from the beginning: you’ll be able to make the promise of capturing her own fairy tale and making her dreams come true.

Offer to work with her to add captioning to the photo. Talk with her about layout possibilities. Capture her memories, present them well, and ensure that her wedding is something she’ll never forget.

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Some people are surprised when they learn that photographers have other interests. This probably has a lot to do with the fact that, for them, photography is a hobby.

When taking photographs in a studio, at weddings, at music events and outdoor festivals is your profession though, you are likely to find that your hobbies sometimes fall into the realm of your business - you may be a concert photographer because you love the energy of a live musical performance or you may be a travel photographer because you are someone who is not content to stay in any one place for very long.

When your skills as a photographer and your hobbies do intersect, you just might discover that you’re doing some of your best work. There’s no better way to display that work than a printed photo book that collects moments that you have captured.

You’ll be able to show off your personal shots to those who you’re closest with - and, if it’s something you’re interested in, you’ll be able to take the completed project to local galleries and try to secure a showing of your work there.

In other words, printed photo books let you be more creative with your work - whether it’s professional or personal, whether you’re marketing to current or potential clients - and are a great way of bringing your work to life.

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