Professional Photo Books Give You a Chance to Give Clients a Great Keepsake
For those photographers who specialize in shooting portraits - particularly those who shoot in areas that are well traveled or tourist destinations - there are always going to be clients who want something more special to remember the shoot by than a simple 8×10 or 5×7; there are going to be clients who want an actual keepsake. What do you offer them?
Let’s look at this in a bit more detail. Let’s say that you run a portrait studio near Myrtle Beach or on Florida’s Gulf Coast or in San Francisco and one of the services that you offer includes taking family photos for people who are vacationing in the area. You meet with them on the beach; they show up in their best outfits - the kids matching, mom and dad in crisp linen - and you get them to pose in the surf as the tide comes in or near a sand castle. You take 100, 200 or more shots; shouldn’t you offer more than just prints for them to remember the trip and the shoot by?
With professional photo books, you can create the keepsake your clients are looking for.
You’ll be able to sit down with them, choose the best shots; ask them if there’s anything else they would like to include - a description of the trip, the kids’ ages - and organize a photo book layout that’s everything that they expect and more.
Discussion Area - Leave a Comment