Professional Photo Books.com

Just as photography as an art continually evolves, so do we photographers. Not only do we want to learn more about lighting, not only do we focus on learning new skills, reading books and experimenting with new cameras, but also we have a tendency to want more out of our businesses as well.

With printed photo books we all have the opportunity to do something more with our work: to use it to take our businesses to the next level.

Consider for a minute those photographers who want to get their work into galleries: with printed photo books, they are able to create a unique portfolio to share with gallery owners.

Consider those photographers as well who have been working within a studio for a while who believe that they are ready to go into business for themselves. These photographers who have spent years taking portraits are going to find themselves in an awkward position: they’ve done the work, but the studio tends to own the copyright. By focusing on their goals, working with a few clients and using a printed photo book to create a foundation and establish themselves with prospective clients.

In both cases, photographers are able to market their work in a way that focuses not on them but instead on the photos that they take. By strongly emphasizing the photos, it’s far easier to let them speak for themselves and, in turn, grow your business.

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Like all artists, professional photographers find that there are going to be times when they need to organize their best work in order to showcase it. From prospective buyers to gallery owners, from classroom opportunities to the ability to lead workshops and travel for the sake of taking photos for marketing, there are going to be people who need to see you work and - well, judge it.

When it comes to your portfolio, when it comes to organizing your best work, appearance counts. In order to look professional, your work needs to appear to be professional. In order to stand out from the work of your peers who are also vying for an audience, you need to have a portfolio that stands out.

With printed photo books, you can easily manage your portfolio, showcase your best work and stand out from the crowd. More importantly, you can use printed photo books to organize your work into multiple portfolios that can be used for different purposes.

Design a book with your travel photography. Create a printed photo book that showcases wedding couples and another that details bouquets and altars or a book that focuses on the ceremony and another on the reception options.

By managing your work well, you’ll find that you are able to approach the right people with the right portfolio - something that is bound to help you to take your business to the next level.

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Not every photographer - regardless of what he or she shoots - is going to make it to the front row of an arena rock show with a fast lens, the right tools and a chance to take photos of his or her favorite musicians. For that matter, not every photographer is going to be able to get permission to capture shots of a favorite artist who is playing a small, personal show in a folk club setting or even who happens to be out busking on a street corner or at a subway station.

But that doesn’t mean that you shouldn’t consider combining your love of photography and your love of music; it doesn’t mean that you shouldn’t find a solution for gathering your best shots of music and the way that it speaks to people.

With a professional photo book, you’re likely to discover that there are beautiful ways of showcasing the way light plays behind the band’s drummer. You’re likely to discover that your layout will include not just photos of the bands, but also of the crowds filling a smoky room, dancing to the beat.

More importantly, if you are looking for ways of doing even more to combine your passions for photography and music, you’ll have the option of using a professional photo book as a portfolio, a way of approaching bands and musicians and arranging to shoot them over a period of time.

When you have a high quality show of your work - whether you combine images in print to share with clients, friends, family members or your intent is to publish or just showcase your photographs - you’ll find that you are in a far better position to move your work forward.

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For those photographers who specialize in shooting portraits - particularly those who shoot in areas that are well traveled or tourist destinations - there are always going to be clients who want something more special to remember the shoot by than a simple 8×10 or 5×7; there are going to be clients who want an actual keepsake. What do you offer them?

Let’s look at this in a bit more detail. Let’s say that you run a portrait studio near Myrtle Beach or on Florida’s Gulf Coast or in San Francisco and one of the services that you offer includes taking family photos for people who are vacationing in the area. You meet with them on the beach; they show up in their best outfits - the kids matching, mom and dad in crisp linen - and you get them to pose in the surf as the tide comes in or near a sand castle. You take 100, 200 or more shots; shouldn’t you offer more than just prints for them to remember the trip and the shoot by?

With professional photo books, you can create the keepsake your clients are looking for.

You’ll be able to sit down with them, choose the best shots; ask them if there’s anything else they would like to include - a description of the trip, the kids’ ages - and organize a photo book layout that’s everything that they expect and more.

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When you are working to establish yourself as a photographer, you start to notice that there are some differences that are abundantly clear. If you take macros, you know that the right lens and a professional light box serve you far more effectively than trying to get the focus and color quite right without them. If you shoot portraits, you know that the light meter you invested in is among your most valuable assets. And, no matter what you shoot, you know that the pro digital SLR you bought gives you far better quality than the point and shoot you take out on family vacations or that you stick in your pocket “just to have a camera” with you in case there’s a shot you don’t think you can miss.

As a result, it still comes as a bit of a surprise when people ask why they should look into professional photo books for displaying their best work. “What’s the difference,” some people ask. “Why wouldn’t just any photo book work in the same way,” is the question posed by others.

The difference can best be summed up by a customer testimonial:

Melanie Gillis Photography & Make-Up
Wow. When I opened the box it felt like Christmas morning! It was so amazing to see my own image and design printed before me in an art book of this quality. The reproduction is excellent, and the price is great. I will be ordering many more of these, and I know my clients are going to love them.

With a professional photo book, photographers can feel confident that they are getting a clear representation and reproduction of their work. When photographers choose a professional photo book, they can feel better about the end product that their clients receive and about the way that they show their work.

In other words, the difference is clear: professional quality is something that pro photo books offer that others don’t.

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Becoming an art photographer takes many things. It requires skill, a creative eye, patience and practice. But for those who have accomplished it, all of the hard work more than pays off.

It makes sense, therefore, that marketing is essential to art photographers. Still, when you’re preparing for a show, it’s not possible to take all of your work with you. That’s where printed photo books are essential.

With photo books, art photographers are able to take all of their work with them. By collecting your images, choosing the right layout and displaying them in a volume that you can carry with you, you no longer will need to figure out which prints to bring and worry that you didn’t bring the right one; customers can look through your photo books and order what they really want.

With the right tools, the stress of choosing which prints to bring and the anxiety that you’ll lose a sale because you didn’t have the shot that someone wanted are things of the past.

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Place the word “design” in a statement geared at photographers and some are likely to freeze: it’s almost as if there’s a disconnect and the assertion is all about designers design, photographers photograph.

When it comes to printed photo books there’s no reason to be intimidated by the word design; designing a printed photo book is as simple as one, two, three.

Step 1: Select a template. Get a feel for the size of photo book that you want to create and then download the templates for that sized book.

Step 2: Layout your printed photo book. Pay attention to those areas that are marked as gutters and bleeds and frame your photos and add text.

Step 3: Place your order and upload the files for each book. In other words, if you’re designing two, three or more different photo books, you’ll need to upload the same number of folders of files.

Then it’s all a matter of waiting for the completed book or books to arrive at your door.

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The holiday season is a beautiful time; no one knows this like photographers. Landscape shooters in New England are getting a taste of the way light plays on the snow under a decorated tree. Active shooters who are near the ski resorts can get out there with their camera and lens - prepped for the weather, of course - and capture skiers or snowboarders as they seem to defy gravity with their aerial acrobatics. Portrait photographers are seeing that their business is slowing a bit, now that the rush of families wanting a family shot for their holiday cards is over.

It’s also a chaotic time where many of us focus on finding the perfect gifts for all of our loved ones. However, the one thing that many of us love the most, the relationship that we best nurture is our photography business - and it often gets neglected in the shuffle.

Printed photo books are an ideal way of giving something back to ourselves and our business at the holidays. At the end of the year, we reflect on all that we’ve accomplished; we treasure some memories and try to block out others. With a photo book, we can capture and celebrate those accomplishments.

Of course, because finances are often stretched at this time of year, some folks might try to put off doing something for themselves. However, with promotional pricing on printed photo books, you might not want to wait after all.

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When you establish yourself as a portrait photographer, you’ll find that there are certain things that you do differently from others in your area. Maybe you’ve found an angle of posing that’s flattering to every body size. Maybe it’s something that you do with the lighting. Maybe it’s about backgrounds - or even natural settings.

With a professional photo book, you’ll be able to capture the essence of what makes your business different from others.

You will have the opportunity to include multiple shots from the same shoot to show your clients the options that are available to them in terms of posing. You might choose to work with a single model against a number of different backgrounds to share with other clients a sense of what drops or lighting arrangements they have to choose from. Or you could use the photo book to display different print sizes.

Portrait photographers will find that photo books give them a chance to catalog their work and present “the big picture” of what they can do for their clients.

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Editorial photographers, portrait artists and landscape photographers may not seem to have much in common on the surface - beyond the obvious profession in photography. But there is something: the desire to see their work in print.

Publishing photo books by conventional means isn’t always as simple as submitting your best work to a publisher. Often, like many things, in order to be published, you need to be established and in order to get established, you need to be published.

Self-publishing with printed photo books however, takes a the challenge and frustration out of getting published. When you use a printed photo book and lay out your best news shots, portraits or landscape images along with your sense of mission, purpose and anything else that you’d like to include.

Once you’ve self-published, there will be other options available as well. For example, you can take your work to local book stores to see whether or not they would be willing to sell it on consignment. You could then take a successful photo book to publishers to look for distribution contracts. In other words, doing it on your own up front will allow you to reach your goals.

You didn’t start your business with experience and exposure, but your hard work paid off. Why not see where your next efforts can take you?

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