Professional Photo Books.com

As a photographer, you’ve learned to fully embrace the concept that a picture is worth a thousand words. You know that when you capture a moment during a couples’ wedding, when you capture the goofy grin of a toddler or you are able to add the essence of a place to a photograph you’ve accomplished something that very few people have - that you’ve taken a memory and made it tangible.

If a picture is worth a thousand words, how valuable would a professional photo book collecting your best work be?

Would you use the value of a professional photo book to showcase your work? Would you use photo books to offer something more to your clients - a chance to take their memories and create something magical, a chance to revisit them whenever the time felt right? Would you use the book as a guide when you wanted to explain your creative process to someone - a friend or family member or even a client.

Using a photo book allows you to do more. With a professional quality printed photo book, you can show the value of your work and ensure that your clients see it too.

Tags: Professional Photo Books by Embassy Pro Books
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It’s that time of year again. No, we’re not talking about the holiday season - we’re looking that little bit ahead of it: it’s time to start making New Years’ resolutions.

For photographers, there are the personal resolutions, things like “I want to increase my sales so that I can afford that new lens” or “this is the year that I create an online portfolio.” Then there are the business resolutions, a commitment to growing the business, increasing revenues and attracting more clients.

Printed photo books are a great way of marketing your services.

With printed photo books, you’ll find that you’re able to create a more unique portfolio, you’ll be able to show off your best work, explain the way that you do your work. Once your photo books have been created, you’ll be able to take the next steps: determining who you will market our services to.

You may take your photo books to galleries to see whether or not they will take on your work. If you are a wedding photographer, you may take photo books to wedding planners in the area to show them your work and attempt to increase referrals. You may come up with other plans for photo book marketing as well.

However, no matter what you choose to do to market your services, you’re likely to find that it’s easier to grow your business and achieve your goals for the new year.

Tags: Photo Book Marketing by Embassy Pro Books
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Food photographers find themselves in a unique position. They take gorgeous shots of meals and desserts that others cannot fathom creating - foods that are works of art in and of themselves.

Marketing their work however takes a bit more effort than portrait photographers. In part, this is because their specialty is a bit more limited. In part, it’s also because they have a smaller target market - there are going to be fewer specialty chefs and bakers in an area than there are families or couples who get married.

Printed photo books allow food photographers to create marketable portfolios that show off their best work and serve it up in a unique way - something that’s sure to help grow their businesses.

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Plenty of people might start to consider marketing with photo books but don’t know exactly how to begin or whether the format is right for them.

Let’s start with the latter of those questions: is photo book marketing right for you? Here are just a sampling of cases in which it might be:

• you’ve taken photos around a particular theme and want to be able to showcase them for others
• you’re looking for a better way of getting the word out about different photo packs that you make available
• you’re looking for a new product to offer your clients
• you’ve been thinking that it’s about time to make some drastic changes to your portfolio
• you’re looking to get your work into a new shop or gallery
• you want to be able to showcase not only your best work, but also how you feel about it

Any of those reasons are great for looking into photo book marketing - and there are other reasons that are just as good.

The best news is that beginning is simple: choose your photos, work with a layout and design the book that’s right for your needs.

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While caught up in the chaos of holiday shopping last night, one of the things that caught my attention was a display for photo products - t-shirts, coffee mugs, posters and even photo books. It got me thinking that some readers here might be wondering why to choose a professional photo book rather than just settling for something that you could create at a local shop.

In both cases, you can tweak your photos. In both cases you’ll find that you can add text.

The difference is quality: professional photo books are created with higher quality inks and archival pages and bindings. The difference is that, when you choose a professional photo book rather than something that you can create at a photo kiosk in a discount store, you can choose the size of the book, the style of the font, the way that you want to lay out your photos.

Now, that’s not to say that families who create photo books using those kiosks won’t love their end result, but think about it: would it really be an effective way of marketing your business? Would it really be the way that you wanted to display your work to prospective clients?

In other words, the difference is clear: professional photo books are just what the name implies - professional books for professional photographers.

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When you’re looking for the next big project for your photography business - when you’re thinking about organizing your photos differently, creating a better portfolio or marketing your work to a new audience - one place to turn is to printed photo books from Embassy Pro Books.

Sometimes though there’s this sense that, despite your best efforts to convince yourself to dive right in a create a book of your own, you want to look before you leap.

Here’s the good news for you: if you’re looking to see how others have been using printed photo books, you’re welcome to browse through a couple virtually - just visit the gallery.

Take a look at photo books that have been used to document travel and weddings and see how they’ve been laid out to really capture the experience. See the ways that color and texture really show what happened during the trip or wedding.

See photo books that have been used for promotion - books that include text as well as images and that show different settings for similar shots.

You’re sure to be inspired!

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When you set out to design a photo book, you’re going to want to make sure that you choose the right book for the project. The best way to do that it to consider the theme of the photos that you’re going to use.

Once you know the subject of your photo book, the design process really starts taking off. You’ll know the general size of your album and the number of pages you’re going to include.

You’ll choose the photos and then figure out the best layout - whether you’ll spread a shot across two pages, tier or layer multiple photos on a page. You’ll choose the book’s cover and end pages once everything else starts coming together.

But if you just don’t feel up to designing your own photo book, you don’t have to give up the idea of having one: the best course is to take advantage of design services: let a pro help you put your first photo book together.

The first photo book you design is always going to be the most challenging; get the help you need to set it up, and you’ll find that additional albums are far easier to compile.

Tags: Design Tips by Embassy Pro Books
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When photography is your life - when you make a living with taking photos and it’s your hobby as well - you are always going to have a stash of great shots that you’re not doing much with.

Rather than cluttering up your hard drive (or the external drive - or drives - that you’ve bought merely to keep your photo files organized) with these shots, why not organize those photos in a new way, with printed photo books?

Printed photo books enable you to organize those images in a printed form. Group family photos, vacation photos, shots of the kids playing in the park, hobbies in a book by subject, by year or event - the choice is yours to make.

Unlike scrapbooks or photo albums that require hand cropping and writing text, printed photo books let you work with digital files, see how things will look before you get the finished product and manipulate your files so that you have the best of everything - and a great way of showing off your favorite work.

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In this, the age of digital photography, it seems that almost everyone can claim to be a photographer. This makes it more important than ever for professional photographers to set themselves apart.

Traditionally, a portfolio of your best shots has been enough to show off your work. You can take a portfolio into a gallery or a coffee shop when you’re hoping to show your work.

Now, though, even portfolios are changing with the times; not there are ways of doing even more. Printed photo books give you the chance to crop images, use unique angles and rotations, add text and clips, include information about yourself and your equipment, to share your vision and showcase your talent.

With a printed photo book, you’ll be able to display your work at its best - with the highest quality. You’ll be able to create a more dynamic presence within your own artistic community - something that will assure your presence in the marketplace and help you to increase sales of your work.

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As a photographer, there are a number of things that you’ve learned over time. For some, this experience is eventually going to lead others to come to you looking for tips and tools.

Eventually, after a number of people come up to you while you’re out with your camera asking about how you frame a shot or what the different f-stops really mean, you might get to thinking that offering hands on training would be a great way to share what you’ve learned (and put a bit of extra cash in your pocket).

Printed photo books can be a great way of showing the benefits of hands on training. With them, you can:

• market your services
• talk about the ‘lessons’ you’ll share with people who sign up for training
• use images to show why the proper lighting is important
• enhance images to demonstrate principles like the rule of thirds
• create a great resource that your ’students’ can take with them after the class

In other words, with printed photo books you’ll find that you can grow your business in a number of different ways.

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