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Not every photographer is a photo journalist: portrait photographers may not see that the work they do tells a story; landscape photographers may only see the beauty of a scene and not see immediately how the moment that they capture fits into a story.

With printed photo books, however, and the ability to add words to the image and to include thoughts, feelings and other images, more and more photographers are realizing that they are able to tell a story.

With printed photo books, you’ll be able to show off your landscape shots and capture them, presenting them to tell the importance of protecting the environment, for example. For portrait photographers, it’s possible to use printed photo books to show the way that people fit into a place - how where a parson lives shapes their personality.

In other words, whatever your story is - whatever the story that you see in the world is - you’ll be able to express it with words and photos that you put together and combine in a printed photo books. More importantly, you don’t just get to tell that story, you’ll find that you’re able to share it.

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When you’re trying to establish your reputation as a photographer, you need to be able to show off what you’re capable of doing: a printed photo book might be just the thing that you need to show your best work and get your name out there.

This is true whether you’ve moved into a new area and are looking to set up shop. It’s also true if you’ve been living in an area for an extended period of time and are trying to break into the professional marketplace. Printed photo books allow you to show off your best work, organize your work by theme and self-publish a book that can be sold in local bookstores.

However, a printed photo book is more than just a way of selling your work while building your reputation; it’s also a tool that you can use to set your portfolio apart from others that gallery owners and others see each and every day.

Your reputation is key to your success: you need to be memorable and your work needs to be recognizable. Why not show it off in a way that other photographers have not yet embraced?

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As a photographer, you’ve taken the art and science of photography and turned it into something more. Chances are good that you’ve done the same with other hobbies and endeavors as well.

How to books remain consistent best sellers. What if there were a way to layout a photo book along with the textual instructions so that you could self-publish your own how to guide?

With printed photo books, photographers are able to easily lay out their own how to guides (and other explorations) in order to share them with others.

Take photos throughout the process - whether you’re offering tips on baking and icing a cake, climbing a mountain or training for a marathon. Document all of the different stages along the way. Work with your best photos to choose those that best accompany the text, and then lay them out on the templates so that the ’story’ is clear and easy to understand.

Whatever it is that you love doing, there are others who will be interested in learning more about it. Take the skills that you have and the tools that you’ve developed and help them learn.

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Publishing your photography: it’s a goal that many photographers who have committed themselves to their passion - who have become disciplined at metering light for every shot and not releasing the shutter too quickly or too slowly - have. Printed photo books make it possible to publish your own photography to share the fruits of your passion and discipline with others.

Let’s say that one of the greatest loves in your life includes travel and seeing new places; publishing a printed photo book that includes your best photos as well as your thoughts on your travels will allow you to share your vision.

Or, if your greatest passion is people; publishing a printed photo book that explores your commitment to capturing what’s unique about everyone who you photograph is an option. In it, along with your photos, you can include details - even if they are written by the person who was photographed.

As a photographer, you have a commitment, you’re disciplined, you have goals: why not share them with others? Printed photo books do more than make it possible; they give you the opportunity to share a bit of yourself.

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When you’re in the photography business, there’s always an element of what you are doing that involves marketing. Think about it:

• If you’re a wedding photographer, you’re capturing memories for your clients and marketing their special day as something that they will always look back on.
• If you’re a sports photographer or a music photographer, you’re marketing events to consumers with your photos.
• If you’re a stock photographer, your entire business is focused on helping others to market goods and services.

Therefore, photo book marketing isn’t a service that you should overlook. And just to get you thinking about photo book marketing even more, here are 3 types of businesses that you could approach with the service:

1. Card makers and paper shops. With custom and customizable wedding invitations, greeting cards and stationary, card shops can benefit from photo books that market their invitations - possibly by providing those books to wedding and party planners.
2. Bakeries. Imagine the challenges of having every wedding cake that a baker made mocked up for buyers to see (or, if you’d prefer, think about the different types of cakes that kids want for their birthday parties). For them, photo book marketing is a chance to show off all of their work in a simple and effective way.
3. Clothing shops. Designers like seeing their work out there, and those clothing shops that sell only custom styles can benefit from photo book marketing. Use your camera, document different styles, fabrics and other details to help them sell.

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When a couple chooses a wedding photographer, they choose someone who they believe will provide them with the lasting memories that they want to have - photographs that do more than just capture snapshots of a moment, photos that make the love, romance, nervousness and excitement of the day remain alive for years to come.

As a photographer, your goal should include providing a tangible memory. Printed photos gathered into an album, however, do not do this as effectively as other collections can. This is why many photographers turned to creating DVDs of the images that they collected - they were looking for something that would set them apart. It’s also why many wedding photographers are looking into publishing professional photo books that collect the best images and successfully tell a story about the wedding day.

Telling the story of a wedding day with a professional photo book is different than collecting images. The story involves the time leading up to the ceremony, the ceremony and vows, the receiving line, the reception, the laughter about how bizarre it was when the groom’s great aunt blew her knows right as the bride said I do.

A fine binding, beautiful spacing, lasting color and just the right shots can combine to create something entirely new: that’s the key to professional photo books. Like a favorite novel, a photo book is something that a couple can open time and time again that will take them right back to the moments that were the happiest of their lives.

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Student art shows are designed to help budding artists feel more confident about the art that they are creating - whether they focus on ceramics, oil or acrylics or watercolors, or (of course) photography. For professional photographers, designing a printed photo book can have a similar effect.

For students, the goal of their teachers is often to get their work into a gallery situation so that they can see their work alongside that of more experienced professional artists. It builds confidence, it inspires them to keep creating.

Printed photo books that you design yourself using your best shots can help you to build a similar confidence. When you’re working with a new camera, switching to portraits rather than shooting landscapes, learning more about macros or you simply have always wanted to publish your photography, printed photo books can help you to see, well, the big picture.

When you’re able to see your work printed and bound in a professional quality photo book, you’ll be able to see that your work really does compare with what you’ve seen published by other photographers. Whether you continue to self-publish or you begin to more actively shop your work to publishing agents, you’ll find the confidence you need to continue growing within your field.

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When most people think about yearbooks, they think about those lovely bound volumes of high school embarrassment complete with school logos and things that were written with the intent of being witty. While very few people really want to pull out their high school yearbooks down the road, there’s something about the idea that doesn’t need to be something that everyone dreads.

As a photographer, if you take a lot of family shots and want something different to offer to your clients, the idea of a yearbook isn’t necessarily a bad one - at least not if you do it the right way.

With a printed photo book, a little creativity, and an assortment of family photos and memorabilia, it’s easy to create a yearbook that your clients will treasure.

Collect some key information; offer “action shots” as part of the package - take photos at major events like ballet recitals, basketball games, weddings etc. and take photos of the family at play. Show something about each individual member of the family, and show how they all fit together.

Printed photo books can be a more lasting token of a year - something far more tangible and real than simply portraits of the kids or snapshots at events.

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Professional photographers who focus on capturing fashion, musicians and street artists, who take shots of actors and dancers both while they are on the stage and while they are preparing to perform do more than take exceptional photos. In addition, they document the culture of a time, and their work shows something that isn’t always seen.

This is why many photographers whose work documents a culture wish to publish their photography - they know that they are seeing something and experiencing something that is real, something that is bigger than the moment and something that should be shared.

Professional photo books that capture the work of these photographers are valuable assets, both to the members of their community at the time and to those who will be looking back on the time from the future. By collecting your best work, along with your thoughts and other details of what was happening and even quotes from the designers, musicians and actors, dancers and writers that are involved in the process, printed photo books can help to show more than a mere snapshot of a time.

Instead, with them you will be able to create a lasting documentation; to share your vision, the culture and show the groundwork for a time that has a lasting effect.

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(source)When most young artists dream of publishing a photography book they may desire for it to be accepted into the hands of a Hatje Cantz, Aperture or Steidl. Often the dream entails lush production values and a care given that is tantamount to the respect one tends to place upon their own work.

Publishing your photography is a goal that many professional photographers have, but the reality is that not everyone is able to get their work into the hands of the major publishing houses - at least not right away.

Printed photo books from Embassy Pro Books give you the opportunity to self-publish and to put your work out there where others can see it. They also create an opportunity to publicize your work - which will help you to get the word out about your work and create greater exposure down the line.

Respecting your own work, valuing the work that you create: these are the things that will help you to continue to grow as a photographer. Self-publishing shows the importance with which you view your own work and is sure to encourage others to respect it as well.

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