Professional Photo Books.com

(source)The world of fine art photography is transforming as rapidly as the commercial marketplace. You can take advantage of this time of change to develop multiple revenue streams to support your business while, at the same time, keeping your vision fresh and alive. Creating and properly marketing a body of fine art work can be instrumental in achieving these goals.

When you’re working on breaking into the world of fine art photography, it’s important to identify what your goals are. Do you want to gain more media exposure? Do you want to sell your work online? Do you hope to have a gallery show of your own?

Whatever your photography goals are, creating a printed photo book can help you to achieve them.

By organizing your portfolio into a printed photo book you’ll find that it’s easier to present your work as you want it to be seen. You’ll also discover that, while you’re laying out individual pages you’ll find inspiration for marketing postcards and designing your website - both of which can enable you to expand your market and create a greater awareness of your work, something that’s sure to help you reach your goals.

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Cookbooks: more are published every day, and while it may seem hard to believe, the public seems to always be hungry for more (pun intended).

You may not be a cook, but if you’re a food photographer, it’s possible for you to use printed photo books to create cookbooks that folks will be lining up to buy.

Chefs who create recipes - whether they focus on fine dining, fast and family-friendly meals or even baked goods - often want to share their creations with the world. The problem is that they need someone who can help them out - they need you to photograph their creations and turn them into a printed book.

After all, chefs aren’t going to know that, if a dessert calls for whipped cream, it’s easier to capture the shot if shaving cream is used. They aren’t going to know all of the tricks that food photographers use to capture bubbles that rest at the top of a cup of coffee, or other food styling tools that you have at your disposal.

When you’re familiar with using printed photo books - you understand laying out text and images - you’re a step ahead of the curve. Use your skills (and the photo books you already have) to market the services that you have, then help chefs to self-publish their own cookbooks.

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Photographers know that the images that they capture can tell a story; they also know that the publishing world isn’t always receptive to new ideas - not until they’re proven at least. With printed photo books, these photographers are able to self-publish rather than shelving their ideas for another time.

Let’s say that you’ve got a great idea for a children’s book. The story came naturally to you - maybe it’s something that you shared with your own kids or something that you’ve used to quiet the kids who are sitting for their portraits. You had a great response to it, and were told time and time again that you should publish.

Maybe you started thinking about it and started realizing that adding images would make the story complete - but you’re a photographer, not an illustrator. So you capture the right shots to go with the words.

At that point, you’ll find that there are two options: shop for publishers - which can be time consuming and exasperating - or self-publish.

When you choose to self-publish with printed photo books, you’ll be able to download the book template, insert the words and photos, and order copies as you need them. Then you’ll be able to sell the stories on your own.

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Professional photographers come from a wide variety of backgrounds. They enter the field at different stages in their lives as well.

Whether you’re entering the field fresh out of college or photography started out as a hobby and has taken on a life of its own, whether you’ve been in business for a matter of days or years, a professional photo book can help you to hit the ground running when you’re ready to launch a new line.

Professional photo books can be used to show your vision, to provide clients with a sense of the equipment that you use, to provide some of your best images along with customer testimonials, price guidelines - anything that helps you to advance your business.

When you create a professional photo book, you can be sure that you’ve thought things through: you know where you’re coming from and know what you want to accomplish. You’ll show your commitment to excellence based on the quality of your photo book, and you’ll be able to communicate things to your clients that you otherwise might leave out.

By covering all of your bases and showing off your commitment and skill, you’ll find that it’s easier than you thought to find success from the start.

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While photography is often a solitary profession, there are going to be times when you collaborate. When you do, you’ll quickly discover that sometimes - just sometimes - two sets of eyes are better than one. And, when that happens, you’ll be glad that you know about publishing with printed photo books.

(source)“Sometimes when you’ve got two photographers working together, it’s hard for one to be a photographer and one to be an assistant, so you have two photographers.”

When you have two cameras present, you have more than just two pairs of eyes and two camera lenses - you have two completely unique visions of a moment in time. This creates and opportunity to use printed photo books to show and explore the reasons why people see things so differently.

You can document collaboration - the moments when it worked and those times when it hasn’t come out exactly as either of you planned. Both of these are valuable opportunities - tools for learning, moments that focus on the unexpected. In your photo book you can include:

• shots that one photographer stages and the other shot
• two shots of the same moment side by side
• a hybrid shot where the two photos are digitally entered into one
• notes about the experience
• anything else that you feel needs to be there

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Printed photo books are an ideal way of presenting photos to your clients. But they’re not just about marketing your business and showing what you can do; they are also an ideal end product.

1. When you offer your clients printed photo books they have ready made albums. In other words, a family is not going to have to go home and find an album to organize group photos and pictures of each of the kids - it can be organized when they come in for proofs
2. Marketing photographers can offer printed photo books to their clients who are looking for a way of sharing something extra with their clients. A great use for this is a photographer who regularly works with a wedding or event planner so that the client has a new way of marketing their services
3. Wedding photographers can offer the couple a better, more accurate presentation of their day and help to create more of a keepsake than an album for their clients with printed photo books

Other professional photographers are sure to have unique ways that they have used printed photo books with their clients; keep checking back for more suggestions and reasons why photo books are becoming an increasingly popular service - one that clients are looking for.

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Everyone - photographers included - sets goals:

(source)The first rule of setting a goal is that it has to be realistic and achievable within a given timescale. It should also be measurable but that’s fairly tough in such a subjective field. How do you measure how good you are as a photographer- sales, awards, praise, response to exhibitions, the opinions of critics or your peers? All of these methods are influenced by factors other than the pure quality and aesthetics of your images. You’ll have to to decide on which measure works for you.

Printed photo books offer photographers a chance to document their best work, to create personal comparisons of our own work to photos that we wish we had taken, to add notes about what we believe we’re doing right and what we’d like to be able to do a bit better.

However, it’s also possible to use printed photo books to focus on which goals we have accomplished. If your goal included increased exhibitions, you might create a photo book that allows you to include some of the photos shown as well as comments that were made on your work. Similarly, if you have received critical acclaim, had your work published or have reached any other goal that you set for yourself, go ahead and celebrate it - you deserve it.

Goals that are measurable are extremely valuable for photographers; it’s by setting goals that we are able to improve upon our weaknesses - whether they relate to lighting or the pose that a model takes. Documenting accomplishments, well, it gives us something to look back on during the times that leave a bit to be desired. Printed photo books are ideal for collecting - and reflecting on - your best accomplishments.

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Composition is a vital skill for all photographers. When you shoot a family portrait, you know that you want to create balance and maintain proportions. When you shoot travel scenes and landmarks, your photos don’t have that snapshot quality - you compose your shot so that it contains more than just the subject, you ensure that surrounding areas are included, or capture it in a way that hasn’t already been done a thousand times. When you capture shots of the bride and groom, you know that there’s a huge difference between a shot that is composed to be up close and personal and a shot that’s taken from a distance.

Composition is something that you work on - and something that you read about and study. You’ve taken the time to really learn about the rule of thirds (you probably are at a point where you don’t even have to think about it anymore). This same principle is something that you should keep in mind when you’re laying out a photo book whether you’re creating something for publication, for a client, or even for marketing your work.

Yes, when you consider photo book layout you’ll want to ensure that you’re paying attention to margins and bleeds, but that doesn’t mean that you cannot apply the same sense of composition when you design your photo book. Family portraits should be added to the page in a way that shows just how dynamic the composition is. Photography that captures landscapes and scenes can be placed within the book so that each page really draws in the person who is looking at it (even when your photo books contain text or prices and descriptions, you want to be sure that it’s the photo that is the center of attention).

The same is true when you take wedding photos, when you capture fashion, interiors or anything else: when you layout your photo book, you want to be sure that viewers are drawn to the subject of the photo. Composition is key.

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Sports photographers are a rare breed. Standing on the sidelines of major sporting events, there’s always the risk of not just shooting the action but also of getting caught up in it. There are huge lenses that add weight to the camera, making it a profession that requires a bit of athleticism itself. But the thrill of the game and the awe of that one shot that captures a player’s joy after a big win or that captures the bead of sweat as it rolls down an athletes cheek - those shots make it all worthwhile.

Sports photographers have a passion for their art; they also have a passion for the thrill of the game. They may not be there to cheer on the home team or even the visitors, but they know just which moments the fans are going to want to see.

When you’ve committed your professional life to capturing the thrill of the game, when you have shots that absolutely must be shared with the fans, you don’t just want to create an album - you want something more. With printed photo books you can capture a game, a season, a sport, a series of moments and create something that the fans will be lining up for.

Why settle for publishing a photo here and there when you can document your love of the game in a way that the fans will treasure? With printed photo books, you can give the fans a way of keeping their memories fresh and tangible.

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Wedding photographers often offer special services like engagement photography or “Save the Date” card portraits. Photographers who specialize in children’s portraits sometimes offer to create birth announcements or even maternity portraits or even little girl glamor sessions. Landscape photographers frequently teach their skills to others on tours to a given area.

All of these special services are valuable and help to grow a business, but they also need to be marketed. Wedding photographers need to make sure that others know that they take engagement photos. Landscape photographers need to get the word out about instructional trips that they’re offering. Printed photo books are an ideal marketing tool.

Just as you use a printed photo book to showcase your best wedding portraits, use one to market the other services you offer. If you shoot birth announcements, why not market the different styles, products and prices along with your best shots with a printed photo book? Likewise, if you’re going to offer lessons in the field, capture photos of previous sessions and quotes from participants as a way of letting others know what you do.

The most effective marketing tools allow your best work to shine - and draw in prospective clients. See for yourself how effective photo book marketing can be.

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