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When you’re shooting – whether it’s a paid gig and you’re there as the photographer or you are out with family and friends and using your skills behind the camera to ensure that everything goes smoothly – it’s a good idea to consider the way that you will lay out photos in a printed photo books that you will use to gether the shots.

That way, you’ll be sure to get shots that capture all of the elements of event, the trip, the people who were there – whatever the situation is.

When you are able to plan for the printed photo book that will be the ultimate result of the shoot, you’ll be able to capture big details for photos that will make up a two page spread as well as small detail shots that you will include in a montage. You’ll want to consider too shooting in such a way that you’ll be able to plan for including text or smaller shots – to plan ahead to make room of the "space" that you’ve captured in your shots.

Simply put, when you know that you will be creating printed photo books after the shoot, you’ll want to be sure that you’re thinking about the the final product; that way you’ll be sure that you have all of the shots you need and you’ll be able to get more from your printed photo books.

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One of the best design tips that a photographer can receive is simple: don’t be afraid to take risks when you create a photo book to showcase your work.

Designing a photo book allows you to take risks that are greater than those that you might take with either the camera or with your photo editing software. When you’re designing yur photo book, you will find that you are able to choose colors, layouts and text that seems a bit outside of your typical comfort zone.

Taking risks is something that’s important within the design field (which may be part of why there are more designers who start taking their own photos rather than photographers who go on to become designers). It’s the willingness to take risks that create great marketing campaigns – the ones that everyone remembers.

It’s that same sort of willingness to take risks while you are designing photo books that will make your books memorable – both when you show them to clients and when you use them as a portfolio with gallery owners. In other words – be bold.

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Food photography is a relatively challenging field to break into: on one hand, you want to be sure that the lighting is right and that food looks appealing; on the other, there are some foods that are tough to make look good. That’s why there are so many tricks – shaving cream for whipped cream as an example.

When you are able to become an expert at taking photos of food, you’ll find that printed photo books make it possible to showcase you best shots.

More important than showcasing your best work however, is the calue that you’ll find comes from being able to market your best shots with prointed photo books. After all, if you are able to show off your best photos and even include tear sheets that will show your food photos in use, you’ll find yourself in a better position to let editors and chefs see why it is that you are the one who should be shooting for them.

Though the field is a bit tough to break into, it’s important to know that with the right marketing and great work, you will find many rewards.

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As a photographer, documenting history is a big part of what you do. Whether you are a wedding photographer who documents a couple’s special day, a photographer who specializes in taking photos of kids or you travel and document the history of a place, collecting your images in printed photo books is an ideal way of documenting that history.

With printed photo books, you can:

1. Showcase the passage of time by combining years of family portraits that you have taken into a single book;
2. Capture the proposal, planning and wedding into a single photo book;
3. Capture a moment in time – a scene that you will be able to look back on and that others will be able to see to develop an understanding of what life was like.

Using printed photo books in this way allows you to preserve a sense of time and place; documenting history in this way has always been an essential goal. Printed photo books allows you to do your part to contribute to the stories of life.

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When you’re working as a photographer, there are a number of ways in which you can show off your work. For some, the most obvious tool is the creation of a portfolio that will allow you to give others the chance to experience your work. For other, just creating a portfolio isn’t enough – it’s more of a first step than an end product in and of itself – they take that portfolio to galleries and hope to book showings of their work where more people will be able to see it.

Of course, gallery owners and the directors and booking staff see many portfolios: you’ll want to be able to set yourself apart from the others. Printed photo books are an ideal tool – both for marketing your work and for showing it to others.

With printed photo books, you’ll find that you are able to choose images – and the size and angle on which you present them. You will be able to add text if you’re interested in doing so or to let the images speak for themselves if that is more appropriate for your work.

Either way, the point is simple: printed photo books give you the chance to express yourself and to show your work your way.

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Some families experience many challenges. As a photographer, your job is not to point out those challenges; when you take portraits of a family in crisis, your job is to capture the love and joy that lies under the chaos.

When you are a portrait photographer – especially if one of your skills or specialties involves shooting families – one way in which you can make a tremendous impact is to take family photos for those families who have been touched by illness. After those shoots, capturing the best shots in a printed photo books is a great way to collect the photos and preserve memories of the good times.

Some photographers may choose to shoot these families and create printed photo books as a donation: as something to help a family while they are struggling. Others may create a special portrait package, or to choose to work with families who want to create awareness. Rather than using printed photo books as a portrait album, they may choose to publish photos in a book hoping to raise money for additional research for a cause.

Preserving the good memories is something that every family is looking for. Some just count on it a lot more than others. As a photographer, offering printed photo books creates an opportunity for you to help others focus on what’s important to them.

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Many professional photographers who have broken into the field of travel photography have done so by learning more about writing the articles that their photos will appear alongside of. With printed photo books those photographers will be able to combine the two creative outlets – words and photos – that show off the best of what they’ve done.

As an example, let’s say that you have an interest in the Caribbean and the goal of your writing and photography is to help people decide which cities to visit. With printed photo books, you’ll find that you are able to combine articles that you have written, or to give comparisons, or to provide more information – offering your advice and photos for those who are trying to make up their minds about where to go (or just more information for those who are interested in keeping their own memories of a place alive).

There are always going to be advantages to self-publishing, especially when you are someone who explores multiple creative outlets. Printed photo books are an ideal option for those who want to be able to show off their work and communicate with others.

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Photography is a craft that is difficult to master. There are a number of reasons for this – though they don’t always make us feel better:

• When you shoot in nature, chances are good that animals aren’t going to stand still for long, and it’s unlikely that the breeze won’t blow just as you get the bumblebee in clear macro focus;
• When you shoot portraits of kids, you’re likely to discover that their moods, temperaments and willing to participate often seem to be in flux;
• The golden hour only lasts so long, and the weather varies from one day to the next;
• Travel photographers don’t always have a great deal of time to spend in one place; and
• Fashion photographers only have a limited time with models based on the schedules they have booked and how long they spend in hair, makeup and wardrobe.

Keeping track of the progress that you do make, however, will help you to feel far better about the process (and, now that most photographers do at least part of their shooting digitally, it’s a lot easier to know whether or not you’re getting the shots you want).

Printed photo books give you the opportunity to keep track of your best shots, to collect them into a colume that gives you something to look back on even on those days when you wonder what you could have done differently. What you will also discover is that, when you collect your work in printed photo books, you will be able to add details about what went smoothly and what you want to be able to do again at another point in time.

As a result, with printed photo books you’ll find that you’re able to keep making progress – and will have a way to duplicate it.

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Promotion and marketing: for photographers, getting the word out about the services that they offer and showing their best work is an essential part of business. Many photographers are finding that photo book marketing is an effective way of growing their business. Here’s why:

• Photo book marketing is effective because it is still relatively uncommon.
• Photo book marketing is a great way to show people what you’re all about because it enables you to focus on presenting your images your way – unlike traditional portfolios.
• Marketing with photo books is effective because it allows you to show a wide range of styles and to include text that explains your philosophies about shooting.
• Not only are photo books an effective tool for getting the word out about your services, but also photo book marketing opens the door to offering a new way for clients to receive their photos.

Each of these motivations for using printed photo books has its own benefit for your business; combined, on the other hand, you’ll find that you are able to grow your business to a much greater extent than you had thought possible. Show more work, create photo books specifically for marketing to certain clientele: you’ll see the benefits in no time.

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While reading an article about breaking into magazine photography, one of the bits of advice that was given was learn to express yourself. Printed photo books are a great tool for learning how to do that – and for showing off your vision.

Think about it: if you’re already able to express yourself using both your photographs and your words, printed photo books will give you a chance to combine words and pictures. If you’re better at expressing yourself with photos alone, you’ll be able to use a printed photo book in order to showcase your portfolio in a strong, unique way that makes a statement.

Further, you can clarify your statement even further by showing that you are able to create a narrow statement. Whether you take outdoor shots because nature photography is your passion, or you are even more specialized – your love of travel to coffee plantations, for example, dominates your portfolio – gathering representative shots in a printed photo book can ensure that editors see you skill and your passion.

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