Photo Book Tip: Allow Your Clients to Help Create Their Coffee Table Book
Professional coffee table books: those who have visited a number of bookstores have seen coffee table books featuring black and white photographs so striking that the place itself cannot compete or portrait shots collected in a volume will tell you that there’s nothing like a coffee table book of photography.
As a photographer, one of the best tips that you can be given is very simple: offer your clients the opportunity to use family photos, event photos and more brought together in a coffee table book.
You’ll be able to give them a number of choices:
- What type of cover should be used on their photo book?
- Do they want a dust jacket for the photo book?
- What sort of theme – if any – would they like to center their photo book around?
- Is there a layout preference that appeals to them?
- How many pages should the book have?
- Would they like to add text or other mementos to the photo book?
There you have it: a photo book tip to keep in mind: when you allow your clients to work with you to create a coffee table book, you’ll be able to build the rapport that you have with them, enhance your relationship, and provide them with tangible access to their memories.
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