Professional Photo Books.com

Sometimes, using a printed photo book to market your best photos can be the start of something much much bigger - ask Jay Blumenfeld who started the greeting card company Smart Alex:

(Source) It was by accident. I didn’t intend to do it at all. What I wanted to do was to promote my photography, and get a photography book published after I got out of college. This was 1980. Many book-publishing art directors told me that I should put my creative energy into making greeting cards. I thought it would be something I did for a year or two to promote myself as a photographer. But I fell in love with the alternative greeting cards industry, and decided to continue with the business.

Now, that’s not to say that you should give up your photography in order to start a greeting card line - truth of the matter is that takes just as much effort and marketing finesse as running a photography business; it’s merely to say that promoting your work in a printed photo book is something that could be the start of something new - if you let it be; it’s also something that you should not put on hold, self-publishing is always an option.

Think about all of the different options. Maybe you will be able to get your work into a gallery. Maybe you will find that you are able to bring on more clients. There are countless possibilities - you just need to find the one that is right for you.

Tags: Printed Photo Books //