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When it comes to using printed photo books to expand your photography business, one of the options that you will quickly discover is the possibility of creating How To guides.

As a photographer, chances are good that you know a few things about developing film or manipulating digital photos to touch them up. One way in which you can expand your business is to help to teach others how to do these things with their own photos. Using a photo book that documents the process allows you to sell your guide in local bookstores or from your studio gives you a chance to offer instruction to those who are looking for the info but who aren’t interested in sitting down for an all day lesson.

Similarly, if you’re an experienced sports photographer, you could use a photo book to help parents of high school athletes take better shots of their kids while they are out on the field or the court or the track: after all, who doesn’t want to have a great shot of a proud moment?

So that’s today’s photo book tip: look at those things that you, as a photographer do really well, and then create a photographic guide that helps others to do them as well.

Tags: Photo Book Tips //