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Many photographers believe that there are a number of causes that are worthwhile. Be it nature photographers with the environment, photographers who have an emotional response to cancer, HIV or other physical ailments, or portrait photographers who want to be able to create a broader understanding of a community, these photographers who want to be able to contribute to fundraising for a cause will find that printed photo books to raise awareness.

Think of using photo books as an extension of gallery exhibits to raise awareness:

(source)Sinclair’s photo exhibit, “Facing HIV: Portraits of Heartache, Healing and Hope,” is on display at Karma Salon and Gallery through Feb. 29. The 24 black-and-white photos convey a message that statistics can’t, Sinclair said.

One image shows the ravages of AIDS in the thin, pained face of a woman sitting in a wheelchair, her hands folded as if in prayer. Its title, In Memorium, hits the viewer with the reality of a disease that still has no cure. The woman portrayed in the photo died late last year.

Everyone has something to contribute - the ability to have a positive impact on the world around them. Photographers who see things differently and sometimes more clearly will find that they can bring images to the foreground of people’s thought - and have an impact on the way others see the situation. Printed photo books are an ideal tool for putting the message out.

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When you take photographs for an interior designer, one of the many things that you’ll discover is that there are so many great shots, and it’s likely that there are some unifying themes. What better way to help promote the designer’s vision than to create a printed photo book that showcases the work?

A printed photo book is something that you will quickly discover is a great marketing tool - both for you as a photographer and for the designer himself or herself. Just as wedding photographers create printed photo books that showcase their style, designers can use a printed photo book to establish their vision of color, creating texture and balancing the space in a room.

In other words, when you’re photographing rooms for an interior designer, ultimately you are already providing a marketing tool for them; why not kick up that marketing to the next level?

Printed photo books can do more than simply show off the design of a room; they can also help to explain the theory behind color pairing so that the designer’s prospective clients will have a stronger sense of what they can expect. The right efforts, the right marketing, photos and technique information all can come together in a printed photo book - creating a marketing tool for designers and a great service for you to offer.

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When it comes to using printed photo books to expand your photography business, one of the options that you will quickly discover is the possibility of creating How To guides.

As a photographer, chances are good that you know a few things about developing film or manipulating digital photos to touch them up. One way in which you can expand your business is to help to teach others how to do these things with their own photos. Using a photo book that documents the process allows you to sell your guide in local bookstores or from your studio gives you a chance to offer instruction to those who are looking for the info but who aren’t interested in sitting down for an all day lesson.

Similarly, if you’re an experienced sports photographer, you could use a photo book to help parents of high school athletes take better shots of their kids while they are out on the field or the court or the track: after all, who doesn’t want to have a great shot of a proud moment?

So that’s today’s photo book tip: look at those things that you, as a photographer do really well, and then create a photographic guide that helps others to do them as well.

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There are many professional photographers who have a story to tell. They don’t always have a publisher who will help them to tell that story, or it may just be something that they aren’t sure of how to shop to a publisher; that’s where printed photo books come in.

With printed photo books, you’ll find that you’re able to tell your stories - and to tell them your way.

Take the time to create a story that reaches out to children - maybe even your own children - with photos of their favorite animals or their favorite places; create a special birthday gift for your kids by creating your own version of their favorite bedtime stories.

Or tell a different kind of story altogether. If you’re a wedding photographer, why not take steps to reach out to prospective clients sooner by offering them the opportunity to have their engagement story told: take photos of the proposal and document the planning stages so that they don’t forget a single detail.

Telling stories is an essential part of photography; using printed photo books simplifies the way in which you’ll be able to tell those stories.

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Increasingly, concerns for the environment are spreading; for those photographers who want to be able to contribute to the cause, printed photo books are a popular way of demonstrating their vision of the world, why the environment is important, and what needs to be done to preserve the area for years to come.

(source)The Sierra Club pioneered this approach, publishing gorgeous photo books to convince people to protect places such as the Grand Canyon and the North Cascades.

Turns out, you don’t have to be Ansel Adams to help WTA spread the message that trails and wilderness need adequate funds to protect them. Your photos can help elected officials understand the importance of trails to their constituents. A letter and a picture of you and your friends hiking at Big Four Ice Caves, or backpacking West Cady Ridge can help make the point that damaged forest roads and trails desperately need funds.

While as a photographer you may not have the same resources as organizations like The Sierra Club, you’re likely to find that you can create your own printed photo books at a relatively low cost. Similarly, you can partner with environmental protection organizations in your community. When you do, you’ll be able to do more than just publish your photos.

You’ll find that others may want to contribute essays, poems or other writings about why conservation is important - works that you can include along with your photos in the printed book. You’ll find that you can offer a list of resources so that others can become more involved.

More importantly, you can use the photo books that you create to do more than just raise awareness of how you feel: you can sell the books and donate to proceeds to an organization of your choice; you can donate the books to fundraising events for environmental organizations.

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Plenty of photographers know a great thing when they see it: that’s why many of them are drawn towards offering great printed photo books to their clients (and why they also know that photo books are a hot marketing tool). Now, however, the more that printed photo books are catching on, the more that they will be available.

(Source)A spokesman for Embassy Pro Books said, “The new reseller program will enhance the visibility for custom photo books throughout the industry and help photographers and photo retailers market their services. Through the reduced costs, artistic control of the project, and input from their clients, they will be able to grow their businesses, interact with their clients, and create unique pro books of exceptional quality.”

With the hot reseller program from Embassy Pro Books, more photographers will be able to take control of the artistic foundation of the printed photo books that they design - and be in a far better position to be able to offer them to their clients at an affordable rate.

Printed photo books have been a great way of getting prints to your clients and showing off your best work for a long while now; with this reseller program, you’ll find that it’s even easier to give your clients exactly what they are looking for.

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As a photographer, there are bound to be projects that you’re involved with; why not document them in a printed photo book?

With a printed photo book you can:

• Keep track of everyone else who was involved in the project
• Highlight the way that changes were made and the ways in which others worked together
• Share your excitement about the work that you’ve been doing
• Focus on the memory of being involved in the project
• Create a better way for letting others understand the scope of the project - the meaningful nature of it or just what it took to bring it all together
• Celebrate a project’s completion.

By photo-documenting your involvement in a printed photo book, you’ll find that whether you’re contributing to a film production, working with a non-profit organization or recording the history of your town, you’ll find that you’re better able to share your involvement and to market your photographic skills at the same time.

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When it comes to publishing your photography there are a number of options that are available to you. The most traditional option has been to shop your work to publishing houses and getting an agent, but what many find is that publishing with that route really limits their creative freedom.

On the other hand, self-publishing allows them to have creative freedom and control. As a photographer who makes the choice to self-publish, you’ll quickly discover that you are able to choose the layout that works for your images - and you won’t have to compromise or change your vision in any way.

Similarly, when you self-publish, you’ll discover that there’s less of an emphasis on meeting a certain number of sales: when you create your own coffee table book, you won’t just be able to design your book your way, you’ll also be able to have control over the number of copies published and where they are sold. Whether you take the books and distribute them to local bookstores, sell from your website or do a combination of the two, you’ll find that it’s entirely up to you.

That’s what’s so great about self-publishing. It’s all about your creative vision, your perspective and your way of showing and selling your work - that combination ensures that you’re able to sell your work without selling out.

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For photographers, there’s a consistent need to please others: capture the right shots, organize the right albums, ensure that the lighting is right and skin tones are even. However, when you chose photography as a profession, it’s a safe bet that your hopes included exploring your own art and pleasing yourself. With printed photo books, you’re able to focus on those elements of style that drew you to photography in the first place.

True, printed photo books are a great end product to offer to your clients - a unique album. Likewise, they are a valuable tool for marketing and promotion as well as for selling as coffee table books to continue to profit from your artistic work. But the value of photo books for displaying your work and just to document your pride in what you do isn’t something that should be overlooked.

When you create your own printed photo books, you’ll be able to work with the shots that really make you happy; the shots that have helped you to shape your career over time. More importantly, you will be able to continue exploring the art form, and to know that you’re doing it for yourself, not the critics or clients or customers.

Every once in a while, it’s good to create something with your work that you know that you will be proud of for years to come; a printed photo book may be just the tool that you’ve been looking for.

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As a photographer, one of the things that you’ll be focused on is increasing your sales - with professional photo books you’ll find that you’re able to do just that.

1. With professional photo books, you’ll find that you’re able to create a better portfolio - one that will stand out to gallery owners. More exhibitions can lead to more sales.
2. Photo books allow you to showcase the photos that you haven’t brought with you to interested customers; whether you’ve brought 50 prints with you or 15, you never know which photos will be the most intriguing to buyers.
3. Creating photo books allows you to identify themes for your work. Wedding photographers may wish to show the different ways in which they shoot outdoor weddings or those for couple with different traditions.
4. With photo books, you’ll be able to offer your clients a new way to purchase photos - an opportunity to share their memories with others in a more cohesive way.

Simply by looking at the “big picture” of using photo books, you’ll see that there are a number of ways in which the right tools can help you to increase sales.

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