Professional Photo Books.com

It used to be that - whether you were the photographer or the bride, the artist or the careful planner - if your wanted to publish a book of photography, you needed to have a publisher who was lined up, waiting to share your work with the world.

These days, however, as there are fewer publishers who are willing to take a risk, and there are more photographers who want to be published, it’s essential to recognize that there is another option: self-publishing with printed photo books lets anyone who wants to publish their work in book form do just that.

Printed photo books can be created around any subject, any theme, or any particular notion that you have. Want to document your inspiration? You can do so. Want to create a better portfolio or a collection of your work that you can sell in stores? Printed photo books allow for it to happen.

What you capture with your camera has always been based on your own unique vision - but that doesn’t mean that there isn’t any way for you to share that vision with others. A printed photo book is an ideal way of communicating what you see and what you have seen - regardless of what it is that captures your attention.

Now that there’s no need to wait for a publisher in order to show your work in a printed photo book, what exactly is it that you are waiting for?

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When you look at photography books in your local bookstore, you’ll find that there’s something about each that makes it consistent:

• Photo books focused on shots taken at a particular National Park don’t include shots from other places.
• Photo books like those created by Bunny Yeager, while they may have similarities, stick with one notion. As she said in a recent article, “My latest book is “Striptease Artists of the Fifties.” The one coming out at the end of the year is “Femme Fatales of the Fifties.” I’ll be starting a new pinup book soon.”

When you’re creating photo books, the best tip that you can receive is this: stick with your theme.

Whether you’re focused on a book of gardening photos, interiors, landscapes, portraits or something else altogether, you’ll find that the best photo books allow you to show works that have something in common with one another.

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Even photographers are sometimes looking for a new market - a new way to get the word out about the services that they offer and what they can do to help others. Photo books marketing - especially when you use professional quality photo books can help you to do that.

For example, let’s say that you’ve worked with interior designers, garden clubs or architects. Why not collect some of your best work into a printed photo book and use it to market your work to real estate pros in your area?

Think about it: photos sell homes - especially the photos that are used on websites and within the multiple listing service. Providing a photo book to real estate pros in your area and using it to market your photography services is a lot like wedding photographers creating photo books to showcase their work with wedding planners: it lets others get a sense not only that you are available to provide the service, but also can make a clear statement about the importance of great photos.

In order to grow your photography business, you’ll find that marketing to a wider base is essential: when you consider expanding, look at all of the available markets.

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Sometimes, using a printed photo book to market your best photos can be the start of something much much bigger - ask Jay Blumenfeld who started the greeting card company Smart Alex:

(Source) It was by accident. I didn’t intend to do it at all. What I wanted to do was to promote my photography, and get a photography book published after I got out of college. This was 1980. Many book-publishing art directors told me that I should put my creative energy into making greeting cards. I thought it would be something I did for a year or two to promote myself as a photographer. But I fell in love with the alternative greeting cards industry, and decided to continue with the business.

Now, that’s not to say that you should give up your photography in order to start a greeting card line - truth of the matter is that takes just as much effort and marketing finesse as running a photography business; it’s merely to say that promoting your work in a printed photo book is something that could be the start of something new - if you let it be; it’s also something that you should not put on hold, self-publishing is always an option.

Think about all of the different options. Maybe you will be able to get your work into a gallery. Maybe you will find that you are able to bring on more clients. There are countless possibilities - you just need to find the one that is right for you.

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As a photographer, even if you primarily take portraits or shoot for microstock, there are going to be moments where you have a burst of inspiration. “What if I changed the lighting a bit or tried a softer focus?” “I wonder what would happen if instead of simply photographing couples facing forward or facing one another I posed them with a bit more tension.”

These sudden bursts of inspiration that we all have can sometimes change the way that we look at our work permanently - a moment, a glimmer and suddenly everything is about finding the right way of sharing it.

Capturing these bursts of inspiration and collecting them together in printed photo books is a great option. With printed photo books. you’ll be able to capture your most inspired poses to show clients who are coming in and sitting for a portrait who want “something different.” You can capture the photos that you feel most satisfied with when you’re shooting for stock - a book that you can show designers and marketers in your area who are looking for a better way of getting their messages across.

Those bursts of inspiration shape you as a photographer and they shape your work; why not use printed photo books to promote yourself and those things that set you apart?

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Let’s say that you use your photography business to provide marketing services within your local community (or that you’re thinking about doing so). Despite the fact that you are in business, underneath it all is an art form.

One thing that you can do with your work is to bring the artistic community together by designing printed photo books. This will benefit you in two specific ways.

First, you will be able to use the photo book to create an awareness for the local artists - some of whom may not have the exposure that they would like for their work.

Second, and more importantly for your business, you will be able to show that, though you too are an artist, you are also a business person. Not only will you be helping other artists to get publicity for their work, but also you will be publicizing the work that you do. Later, when the artists that you feature in your photo book need to create a portfolio, they will be more likely to come to you for the photography of their work.

Bringing an artistic community together is about more than marketing and even about more than having others around who can critique your work when you’re looking for an honest opinion. It’s about showcasing talent - and about using it to promote a vision.

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Travel photography is all about the landscape, architecture and people of a place; after your trip, why not capture your experience in a printed photo book that documents a sense of place?

(source)Possibly the most influential factor in the character of a location is the people who live there. The way they look and dress, the way they carry themselves, the lifestyle they live and the customs they observe. Is there a particular piece of clothing that defines them? Or maybe a certain characteristic. For example, if they are known to be happy and smiling people, show them as such. If they are known to be hardworking, try to include some shots of workers.

While the process of capturing the photographs that will go into your printed photo book will, on some levels, be unique to your work as a travel photographer and on other levels will be unique to your vision and the knowledge and experiences that you take with you when you visit a place, it’s not the only place where your vision will show.

When you create printed photo books, you’ll find that you’re able to show others a place as you saw it.

If you identify yourself as a professional travel photographer, you already know that on one hand you’re a landscape photographer. On another you specialize in portraits. In other, you are a documentary photographer. In printed photo books, you’re able to bring all of those sides together.

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Publishing printed photo books is something that many photographers have as a goal, but getting published isn’t always as simple as you might think.

All photo books start out with a great idea. Take this one for example:

(source)In Fashion At The Edge, Caroline Evans looks at the experimental and the transgressive in fashion design, presentation, and photography in the 90s with a heavy dose of London. It’s a neat trick to knit together considerations of fads in fashion photography for violence, dissolution, and transgression (Corinne Day doing Nan Goldin in The Face plus loads of photos from Dazed & Confused…oh, and remember “heroin chic”) with chapters considering the deeply intellectual work of Martin Margiela and Hussein Chalayan.

That’s the description of a photo book that does have a publisher; you’re idea might not quite be at that point, but there’s nothing that should stand between you and your dreams - why not self-publish?

Self-publishing your photo book puts you in control. You won’t have to worry about an editor telling you that you can’t use a photo that you really want to include. You won’t have to worry about having much of your research end up on a cutting room floor because “the chapter doesn’t seem relevant” to the critic your agent passed it off to.

Simply put, when you self-publish printed photo books, you’ll find that you’re able to be in charge, to layout and design your book your way and tell the story in the way that’s right for you.

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Professional coffee table books: those who have visited a number of bookstores have seen coffee table books featuring black and white photographs so striking that the place itself cannot compete or portrait shots collected in a volume will tell you that there’s nothing like a coffee table book of photography.

As a photographer, one of the best tips that you can be given is very simple: offer your clients the opportunity to use family photos, event photos and more brought together in a coffee table book.

You’ll be able to give them a number of choices:

• What type of cover should be used on their photo book?
• Do they want a dust jacket for the photo book?
• What sort of theme - if any - would they like to center their photo book around?
• Is there a layout preference that appeals to them?
• How many pages should the book have?
• Would they like to add text or other mementos to the photo book?

There you have it: a photo book tip to keep in mind: when you allow your clients to work with you to create a coffee table book, you’ll be able to build the rapport that you have with them, enhance your relationship, and provide them with tangible access to their memories.

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