Design Tips: Get Your Clients Involved
Posted on March 7th, 2008 by Embassy Pro Books
One of the best design tips that you can get when you offer printed photo books as an option of your clients is simple: get your clients involved in the design process.
Here’s why getting your clients involved in the planning is such a great idea:
- Your clients are going to want specific pictures included in the photo book; when they are involved, you can be sure that the album you’ve created has all of the shots that they want it to have;
- Your clients know themselves better than you know them. When they are involved in the design process, you can let them choose a color scheme, a cover that better suits their personalities;
- If there is going to be text included in the printed photo books, your clients can have a say in what is said.
In other words, when you let your clients for whom you are designing a printed photo books get involved, you can be sure that they are getting the photo book that they want - ensuring that they are even happier with the end results.
This is what my entire business is based on. Not only do I have my clients choose all of the pictures they want to have printed in their books, but I also sit down with them and interview them. I ask them questions, such as, “What does this picture make you think of?” and “Why was this day so special to you?” I incorporate all of their answers and comments into my books and I work with them throughout the process to ensure I’m heading down the right track. The result is always the same - clients gushing about how well I’ve captured their ideas and made them feel as if there is a little piece of their personality in every page!