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Sometimes when you are a photographer you are going to find that you are completely focused on the task at hand. Other times, you are likely to discover that you are in a position in which even while you’re out on a job you find yourself distracted:

(source)“I was doing a wedding once,” explained photographer Mary Kay Clark, as she prepared for an upcoming exhibit, “and I noticed in the chrome around the headlamp of a vintage Triumph car was the reflection of the church where the couple just got married. Where did I focus? Not on the couple but on the headlamp. I was clicking away and the couple was yelling, ‘Hey — we’re over here!’ I told them, ‘You’ll just have to wait!’”

The results of this serendipitous moment and others Clark captured on film and memory card will be on exhibit at The Emporium for the month of August.

These diversions are great fodder for creating printed photo books. With printed photo books, you will find that you are able to tell stories and that you are able to market yourself and your services and, ultimately, to find as a niche for your work.

Diversions, after all – whether or not you explore them in printed photo books – can be a great opportunity for those who are looking to take their photography to the next level, regardless of where it is that that level will take them.

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In life, it seems as though we are all focused on making transitions. Kids grow up. History changes. The ways in which we all look at the world become different – whether it is because we have become jaded or because of something that happened.

With printed photo books, it is possible to document these transitions and to share the experiences that the photographers have had along the way (along with comments on the transitions that have been made).

One example of photo projects that cover these transitions and that could be the inspiration for printed photo books is:

(source)For Darren Ching, creative director of Photo District News, a photography magazine based in New York, the images in Tomaszewski’s series “possess an intriguing emotional ambiguity. They capture the experiences of adolescents. The strength of the project for me comes from the understatement of the photographic content. Through glimpses of everyday life I find hints of confidence, vulnerability, innocence, defiance, budding sexuality – a range of childhood emotions which feel both private and universal.”

Even if your interests as a photographer are not focused on individuals or growing up, printed photo books can help you to document the changes that you see.

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For every photographer out there, there is going to be that moment in time in which something catches your attention and simply will not let go. With printed photo books, it is possible to work with those subjects and to create a tool that will do more than just help you to explore them, but also to create a tool that will help you to get others thinking about it as well:

(source)This October, the Greenwich Workshop Press will publish BIG: The 50 Greatest World Record Catches, a fascinating salute to the sportsmanship of dedicated fishermen, the history of big-game angling and the fine art that brings it alive. Artist Flick Ford and International Game Fish Association (IGFA) historian Mike Rivkin have combined to tell the stories of fifty of the most amazing record fish catches from around the world, selected for their sheer size, popularity, beauty and classic record story. Through species research and archival photography, renowned artist Flick Ford reconstructs a portrait of each record catch as it would have looked emerging from the water.

By creating printed photo books, you will find that you are in a position to get others interested. You’ll be able to focus on what draws you to your subject and to make it more interesting for those who are reading.

Whether fishing and “catching the big one” is your passion or you are more laid back in your approach, whether you tend to photograph people or you are looking at places, with printed photo books, you will be able to take a closer look at those subjects and to ensure that others will have an interest as well.

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Here’s what a recent customer has to say:

When I first started my media business, my budget was pretty tight. (Okay, pretty tight is an understatement. It took me several months to get up and running and at that point, I was already operating in the red!) I tried not to worry too much. Starting a business is never easy and I knew at some point, the financial winds would change.

When I had to meet prospective clients, I knew I needed to appear like I had a larger budget. That’s where Professional Photo Books came into play. By using their services, I knew I could hand my client something clean and professional-looking, that showcased some of my best media work.

You see, even though so much of my business is done on the computer, I really wanted to be a hands-on business owner. I wanted to meet people, shake their hands, drink some coffee with them. I didn’t want to be just another computer geek, sending off links to my over-produced website. I wanted something to put in their hands! I ordered two professional photo books, both with very different feels, depending on the client I was targeting. When I jumped in the car in the morning, I didn’t need much other than my photo books…which I think added to the professional feel. I wasn’t bogged down with unneeded material, just a clean, professional photo book that showcased my work.

I’m no longer in the red, thankfully…and I have Professional Photo Books to thank. Now I think I may order a third!

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Here’s what a customer has to say:

As an avid photographer, everything I shoot I configure into a story. I don’t care if it’s a day at the beach…there’s a story there! Maybe it’s a shot of my husband and I looking at map or squeezing into the smallest parking spot ever. Or my skin getting progressively burned (I actually have a series of 6 shots showcasing this!) It’s all a story to me. Professional Photo Books has helped me refine the art of telling stories with my photos. When I first used their services, I had to make decisions about my photos. This was a really helpful process. I had to look at the big picture of my pictures!

Now when I take photos, it’s kind of second nature. What is the storyline behind these photos? What message do I want to convey? What is the beginning, middle and end? Does it have a climax? Does it have a theme?

I ask all of these questions now before sending my work to Professional Photo Books. I even think in terms of one single shot…can that have a beginning, middle and end? Of course, it can.
Every picture tells a story, doesn’t it? That’s how the expression goes!

Using these services has helped with a certain cohesiveness and tightness to my work. It seems more professional because there’s an overarching principle behind it. It helps me organize my creative process a little more. And trust me, as an artist, I need all of the organization I can get!

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It happened to me slowly. I’m an avid photographer and I love using the services of Professional Photo Books to give my photos a professional way to showcase my work. But bit by bit, I found myself getting lazy. My friends would come over and want to see my latest work. I’d flip open my laptop and show them. Was it as grand as my Photo Books? No, not at all. As a matter of fact, I found my “fans” were slowly but surely not as enthused about my work!

I didn’t realize it at first but sitting down with a professional photo book is a real experience. It looks and feels great. People feel like they’re sitting down and perusing a special book that will transport them to faraway places, see wondrous faces. But a laptop? Ugh. Not so nice. Sure people appreciated a good shot but somehow the experience was twice removed. It was an image of an image of a place or a face! Too removed for people to have a real connection to my work.

So my new rule of thumb is making sure I get my photos off to Pro Photo Books every couple of months. I have a bookcase with a shelf especially for them. That way, when my “fans” visit, they don’t have to look at a boring laptop that saps the vividness right out of my photos…they can have a genuine, transformative experience right in the palm of their hands! Now, that’s why I take photographs!

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We are dead in the middle of wedding season. Have you thought about publishing those wedding photos for your friends and family? That’s one great way to preserve the memories of this special day in your life. And a professionally-made photo book can make that happen.

There are several ways you can go about getting your very own wedding keepsake book. What many couples do is create their own photo book using their special photos. With Embassy Pro Books, that process is simple.

Your wedding keepsake Pro Book will be a digitally mastered professionally bound hard book that will showcase the best photos from your wedding, reception, bachelor, and bachelorette parties. Plus, if you have other events associated with your wedding day, you can include those too. For a sample photo book illustration, visit the Embassy Pro Books gallery.

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When you’re looking for a more effective tool that will help you to connect with your client and with prospective buyers, one of the thing that you are going to want to be sure that you are doing is reaching out and really letting people know where you stand and where you are coming from. Printed photo books can help you to communicate.

When you’re working with printed photo books, you will find that you are in a position to show people what’s important to you – what matters to you about light and about shadow and even about color.

With printed photo books, you will be able to let your clients and prospects figure out your perspective and to know why photography is important to you. Likewise, you will find that there are questions that your clients (or prospective clients) will ask that may not have come up before.

Simply put, you’ll find that you can use printed photo books to do more than just show your work; you’ll find that you can use printed photo books to get your prospects talking and to help you to get the conversation going.

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When you are a pro photographer, one of the things that you’re going to want to be sure that you are taking a look at is the opportunity to increase your sales. By taking an interest in printed photo books, you will find that there are a number of opportunities to increase sales that are just waiting to be taken advantage of.

First, you will find that, with printed photo books you will be able to showcase all of your best work. There are photographers who sell prints at farmers’ markets or craft outlets; with printed photo books, they will find that they are able to take a few key prints that are likely to sell and, with the photo book show what else they have to offer.

Similarly, if you are a wedding photographer or a sports photographer and you are going to be attending a trade show or another event, you’ll find that printed photo books allow you to create a portfolio that shows all that you are able to do not just the shots that you’ve brought as examples. Likewise, if you are looking to get your work into a gallery but don’t want to carry a large number of prints, you will find that with printed photo books you will be able to create a memorable portfolio.

Finally, if you are looking for the chance to increase print sales, you will find that printed photo books you will be able to offer prints collected into a printed photo book.

Each of the above has the potential to increase the number of sales that you are able to make for your business – and all that each requires is a simple tool: a printed photo book.

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When you’re looking into marketing your photography business and making sure that your images are memorable to your prospects. One way in which you can do so is to take advantage of printed photo books and to use them to showcase your work.

Taking advantage of printed photo books is something that different photographers will do in different ways:

• Some photographers will use printed photo books to create a stand out portfolio
• Some photographers will use printed photo books as a catalog of what they can do when they are trying to attract new prospects
• Some photographers will take advantage of printed photo books by presenting them as an option for their clients
• Some photographers approach printed photo books as a way of communicating with their clients – to work together to create a keepsake

Ultimately, however, no matter what photographers do to take advantage of printed photo books they will find that they are able to do more to make their work stand out – and that is going to help them to make their businesses successful.

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