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If you’re going to be using printed photo books as a part of your photography business, one of the things that you’re going to want to know is that you’re making the right choices. Here are some tips that will help you to do more with printed photo books:

• Know what you hope to accomplish. The printed photo books that you’re going to use for marketing your business are going to be different from those that you design for your clients as albums. If you know what you’ll be doing with the finished product, it’s going to be easier to get more out of photo books.
• Don’t be afraid to shake things up. When you’re using printed photo books, it’s possible to use both smaller, cropped pictures and to use images that cover a two page spread; by using both, you’ll find that you’re able to do more to keep your photo books interesting.
• Create different photo books for different audiences. The photo books that you create for a young couple who have just gotten married (if you’re a wedding and event photographer) will be different from the one that would create for a couple who were celebrating their fiftieth anniversary. Keep your clients in mind while creating printed photo books.

These little tips may not seem like all that much, but when you’re looking to create printed photo books for your business, they’ll help you out – especially when you’re starting with the format.

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