Design Tips: The Importance of Color
When you are a photographer who is thinking about using printed photo books but you’re feeling a little bit stuck, there may be some challenges that leave you looking for design tips that will help you to get started. One of the most important design tips to put to work when you are creating printed photo books is to think about color.
Color is important in photography – and not just when it comes to looking into the way that skin tones are presented and in making sure that the image has that certain pop. When you’re going to the next level and you’ve started to think about photo books – whether you are designing for your clients or you’re thinking about using photo books as a marketing tool.
If you don’t already have a color wheel that will help you to determine the best way to mesh images in your printed photo books, you’re going to want to pick one up (or at least check one out online). If you’re putting together a page within the photo book, you’re going to want to think about color when you’re choosing images – even if it’s just to consider using both color shots and black and whites.
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