Building Your Online Portfolio
Building an online portfolio is in this day and age a priority for marketing your photography business. While you will still need a professional photo book filled with well chosen images, you must think that your potential clients first impression of you will more than likely come from the online space, not your office.
Here are some tips on putting together an online portfolio:
Your Audience?
You have to remember that your audience will consist of a variety of people with different needs. Families, individuals and couples are all different audiences with different expectations from your site. Make sure to tailor your site to a variety of needs.
Your Images
Choose your absolute best pictures to include in your online portfolio. The ones that will showcase your best work, will be the ones that could mean the difference between getting and losing a client. Make sure that each image displays a skill, a technique or a subject that you like to photograph.
Creating different sets of images that encompass a theme is a great idea too, that way, no matter the need, visitors to your portfolio can browse through shots that interest them. Having a wedding gallery, a portrait gallery, engagement sitting gallery, pets, families…possibilities are endless, but be sure to target those that can be lucrative for you.
Include Descriptions
Images can’t always tell the story, although it leaves much up to the imagination, potential clients sometime love to know the what, when, how and why behind your photographs. Writing short descriptions that are to the point and give just enough detail is probably the best most effective way to go.
After you build it, you must get people to it…that’s a post for another day!
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