A Printed Photo Book as Your Portfolio
As a photographer, one of the most important promotional tools you have is your portfolio. Whether you’re looking to book a commercial job, like a wedding or ad campaign, or have your work displayed in a gallery, your portfolio is the best way to showcase your talent and vision as a photographer. To capture a potential client’s attention, your portfolio needs to be dynamic, impressive and memorable. Printed photo books are a great way to easily, yet professionally, present your best work.
Some of the reasons why printed photo books can work as your portfolio include:
Professionally printed photo books are portable and durable, so there is no fear of easily damaging a favorite print. You can always carry one with you for on-the-spot demonstrations, should the opportunity to pitch a prospective client present itself. The stitched biding of professionally printed books, versus the typically glued binding of printed books designed for consumer use, guarantees that the pages will not fall out with heavy use.
They are easy for a client to look through, getting a good overview of your work. You also get strict control of the content they see and in what order. How your work is presented is just as important as the work itself. With a printed photo book are in control of the story your photos will tell.
They are completely customizable, allowing you to categorize your work so it is more appropriate for the clients you are trying to reach. You can include a forward, add text to your photos, design borders and change the number, size and layout of photos per page. This is all about you, so why not add some of your personality to your portfolio.
Professionally printed photo books also say a lot about your work ethic and dedication as photographer. If you take the time and effort to create something like this for yourself, imagine what you can do for a client! It shows pride and enthusiasm for your work, and a willingness to go the extra step to create something truly spectacular.
Discussion Area - Leave a Comment