Photo Book Price Guide
As a professional photographer, you may speak in a jargon that your clients don’t always understand. While most of the time this doesn’t matter—because it really doesn’t affect your work if they understand ISO or aperture settings—sometimes you need to make sure they understand exactly what you mean, so there is no confusion further down the road. This is especially important for when it comes to pricing. A professionally printed photo book is an easy and effective way to create a pricing guide for your services.
If you do a lot of portrait sessions, a professionally printed photo book is a great way to show your clients what type of backgrounds your studio has in stock, the different poses you typically have clients strike, information about print package options and, of course, the price associated with each one. The photo book price guide is an excellent way to make certain there is no misunderstanding between what your client expects to get and the price they expect to pay. If they want an intricate setup with different backdrops, a number of outfit changes and props, you need to make it very clear to them that a session like that will cost much more than a simple photo shoot.
Similarly, if you do a lot of weddings, a photo book pricing guide can show prospective clients the range of your work and services. Maybe you are available to shoot everything from the engagement photos through the reception. Perhaps you specialize in black and white, or bring assistants along to the ceremony. Each service that you provide comes with a price attached to it. For instance, do you charge extra for the editing? Can you also provide a videographer? This is something you need to make your clients aware of upfront, so there is no confusion or frustration later.
Your professionally printed photo book price guide can also double as a mini-portfolio. Should prospective clients want to check out your work, they can do so and see the cost at the same time. If your work impresses them, the cost of your services will seem appropriate.
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