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Creating Your Reputation As A Photographer

When you’re trying to establish your reputation as a photographer, you need to be able to show off what you’re capable of doing and professional photo books might be just the tool that you need to show your best work and get your name out there.

This is true whether you’ve moved into a new area and are looking to set up shop. It’s also true if you’ve been living in an area for an extended period of time and are trying to break into the professional marketplace. Printed photo books allow you to show off your best work, organize your work by theme and self publish a book that can be sold in local bookstores. Artsy coffee table books are something that are sought after by many, especially if they are by local artists.

However, a printed photo book is more than just a way of selling your work while building your reputation it’s also a tool that you can use to set your portfolio apart from others that gallery owners and others see each and every day.

Your reputation is key to your success. You need to be memorable and your work needs to be recognizable. Why not show it off in a way that other photographers have not yet embraced?

Add Color into Your Photo Books

There are always new trends in photography, fads that come in and out. One thing that remains true is that black and white photography is timeless, but adding color, especially into a photo book that you are using as a marketing piece, adds that wow factor, making images pop.

Some may say that selective coloring is a fad gone by, but there is something I love about a black and white image, with just a hint of color, whether it is a bridal bouquet, or a tree in the background of a black and white subject. It just adds interest and pizzazz.

When designing a photo book, remember to keep a balance of images, black and whites and color shots of your best images arranged in a way that shows your potential client that you are the photographer they want. Showing your creativity with a few shots that include the latest fads, isn’t a bad idea, that shows people you are up with the times. However, be cautious not to over do it. The key is moderation, and creativity balanced with traditionalism.

Of course you don’t want to get caught up in the current fad, as some clients don’t want that sort of thing because it “dates” their photos, they like the idea of classic, timeless photographs capturing their greatest memories.