Professional Photographers Deserve Professional Printers
The do-it-yourself photo book was a radical concept when first introduced. Suddenly, amateur photographers, even those who could barely manage a point-and-shoot camera, could turn their pictures into something much more professional looking for a much lower cost. Photo books gave the everyman the chance to enhance their family photo album, bringing it to a level usually reserved for only the most avid photo-bugs.
While there is nothing wrong with everyone being able to turn their honeymoon photos into a coffee table book, professional photographers understand that the printing of images is almost as important as the image itself.
Many commercial photo book printing services keep their costs down by using less expensive paper, inks and printing methods. While this may not matter for the average user, a professional photographer should have their images printed by a company that understands the expectations of a serious photographer. The weight, finish and type of paper can greatly affect the colors and shadows of a photograph. This means that while the printed image may be close, it is not quite what the photographer was expecting to get. The same can be said for the quality of ink and printing machines used.
Average printing procedures produce average prints, and clients do not come to a professional for average. They come to you because you have the skills to do something they can’t. They want the shots that only someone with your talent and knowledge can produce. A professional photo book demonstrates to your clients that you take every aspect of photography into account. You wouldn’t show up to a wedding with a disposable camera, so why print your images in a less-than-perfect photo book.
Companies that produce professionally printed photo books often use stitched binding, as opposed to glued. Stitched binding is much more durable and holds up to heavy use, so pages are less likely to fall out over time. These companies don’t sacrifice quality for cost, so while they are more expensive than a commercial printing service, you can be guaranteed of the outcome. Professional printing companies produce photo books that are deserving displays for your work.
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