Create a “How to” Photo Book for Your Clients
Everyone wants to be able to learn new things. Whether it be cake decorating, belly dancing or writing HTML code, just about every activity comes with a “How to” book for beginners. The “For Dummies” book series built their empire on teaching people everything from crocheting to personal finance to Dungeons and Dragons. A professionally printed photo book is a great way to create a unique and informative “How to” guide for some of your clients.
Just about every company could use the skills of a professional photographer to better market their products or services. Depending on the company, considering offering to help them create a “How to” book they can use as a promotional tool.
For instance, let’s say you’re hired by boutique that sells wedding gowns to photograph some of their inventory for the new spring catalogue. Why not suggest to the store owner they consider creating a “How to” guide for newly-engaged women who don’t know where to start when it comes to buying a dress. The “How to” photo book can include images of various dress styles, fabric choices and appropriate accessories. Professionally printed photo books also let you add text so each of the dresses comes with a little explanation and could incorporate cost, type of fabric used and what “season” the dress is best suited for.
You can even use the same images you shot for the catalogue to fill the photo book so you don’t have to do a re-shoot. The “How to Select a Wedding Dress” photo book doubles as promotional material for the boutique and is a unique add-on they can offer the women who come into the store. The high quality of a professionally printed “How to” photo book is sure to match up with the elegance, style and level of service of the boutique.
Being able to offer a unique service like helping create a “How to” photo book also makes your services that much more valuable. It can help you reach new clientele and expand your photography business.
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