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Photographers aren’t the only ones who can use a professionally printed photo book to help market their business. There are numerous industries that rely on visual examples to attract new clients and show off their talent. Consider offering your skills as photography to one of these other professionals who would benefit from having their work showcased in a photo book. This can help expand your clientele beyond the traditional wedding and portraiture shoots.

Chefs and Restaurants
Food is as much visual as it is visceral. After all, we select what we are going to eat based on how visually appealing it is. Chefs, restaurants and catering businesses are all vying to produce food that looks as good as it tastes. Consider reaching out to local eateries that are looking to attract more customers of their own with pictures that are sure to make the diner salivate. Pastry shops that specialize in cake decoration are always in need of professional photographers to capture their creations before they get carted off to eager wedding guests.

Interior Designers
Most interior designers can’t take their prospective clients to someone’s house or office to showcase their work. A professionally printed photo book filled with your images is a great way to help them build a portfolio that’s a little easier to share.

Hair and Makeup Artists
Unlike interior designers, hair and makeup stylists create things that don’t last for much longer than a day. A photo book allows them to capture and save their best work which helps demonstrate their skill level, style and technique.

Fashion Designers
It’s not exactly practical to carry around a suitcase full of clothes and a few mannequins whenever a fashion designer is looking to impress a prospective client. They can use your skills as a photographer to successfully light, frame and present their clothes so they always look stylish.

Models
Models are expected to carry a portfolio of their work, so why not help them create a professionally printed photo book so they can stand out? Photo books introduce them to designers, casting directors and agents in a unique and memorable way.

Tags: Photo Book Marketing by Embassy Pro Books
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Just about every photographer, whether seasoned professional or budding amateur, has some sort of online portfolio. It’s the easiest way for potential clients to view your work and get a sense of your skill level, style and experience as a photographer. But having a great online portfolio is more than just posting a bunch of pictures online and calling it a day. Your website should accurately reflect who you are as a photographer and you should treat it with as much care as you do when putting together a physical portfolio.

Here are few things to keep in mind when designing your website:

Flash isn’t always the best idea
Flash is great for presenting the actual photos, but don’t build your whole website on it. Some web and mobile browsers (like the iPhone) can’t view flash and you don’t want to limit who can and can’t see you work. Search engines like Google have hard time finding 100% flash sites as well, and you want to make sure you pop up when someone is searching for a photographer.

Make your contact information easy to find
If visitors have to dig through your site to find an email address or studio phone number to reach you, chances are they won’t bother. Just like your contact information is on all your business cards and included in your printed portfolio, you want it on your website. Maybe you even create a “Contact Me” form so potential clients can reach out to you without ever leaving your site.

Layout is important
Just like you carefully arrange the photos in your printed portfolio, you should also organize the photos on your website. You want your work to tell a story and put your best foot forward. You should also keep the overall website design simple so as to not distract or clash from your photography. Keep fonts and colors simple and elegant. The site is all about your photography, not what crazy design you have going on in the background.

Include a customer review section
Nothing helps inspire confidence like a “Hear What Past Clients Have to Say” section. Hearing from previous clients who were impressed and happy with your work goes a long way in convincing a visitor that you are the photographer for them.

Tags: For The Photographer by Embassy Pro Books
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If you’ve been a photographer for long enough, chances are your sources of inspiration, level of skill and artistic style have evolved over the years. Much like painters and musicians, photographer often go through “periods” where they seem to focus the majority of their work on shooting in black and white, perfecting their landscape photography, playing with portraiture techniques, etc. Why not create a professionally printed photo book to document your evolution as photographer?

A photo book that shows your progression as photographer can be kept at home for a keepsake; a way to remember where you started, where you’ve ended up and everything that happened along the way. Maybe you even include a few old favorites that aren’t the best in terms of technical skill, but that you love nonetheless. You can include both personal and professional pictures that you’re especially proud of. This is a photo book about you! So you decide what you want to include and what images you want to show off.

You can also keep the printed photo book in your studio to showcase the wide-range of styles you’ve done over time. Perhaps a client comes in looking for a wedding photographer but notices that you’ve spent time developing your skills as a landscape photographer. It might lead to the sale of some of your other work, in addition to hiring you for their wedding. A photo book that demonstrates your level of comfort shooting in different styles and focusing on different subjects enhances your appeal as a photographer.

The best part of having a professionally printed photo book created is that they are completely customizable; from the size and number of pictures per page, to the layout and inclusion of text and borders. You get to be the designer, so this photo book will tell your story the way you want it to be told. The high quality of the materials used guarantees a finished product that successfully preserves and presents your work and is bound to be something you’ll be proud of.

Tags: Photo Book Uses by Embassy Pro Books
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