Bring In New Customers with Seasonal Specials
If you’re looking for a new way to attract a new clientele base to your photography studio, why not create different seasonal packages that correspond to events/holidays when families are more likely to hire a professional photographer? There is an adage about fishing where the fish are. You have a better chance of getting hired when someone is looking for a professional photographer than you do of convincing someone they want to hire a professional photographer. Seasonal events/holidays are a great time to bring in more clients.
Graduation
High school and college graduation portraits are really popular. Why not offer a graduation portrait package for students in the surrounding area?
Mother’s Day
Mother’s Day is a great time to offer special on family portraits. For families looking for an extra special gift for the matriarch of their family, a portrait of the kids might be the perfect gift.
Family reunions
Family reunions are usually a once-a-year type of event. How often can you get all the cousins, aunt, uncles and grandparents under one roof? A family reunion is a great event for professional photographers. Why not include family reunions in your lists of event photography services?
Valentine’s Day
Boudoir photos are a very popular gift for Valentine’s Day. Capitalize on the romance and passion of Valentine’s Day by offering a special discount on boudoir photography in the preceding weeks.
Christmas
Lots of families love to take family portraits as their Christmas cards. Get the word out that your photography studio is offering a Christmas special!
Off-season engagements
It seems like everyone gets engage in the spring; buy plenty of men pop the big question all-year-round. Competition for great photographers in the spring is high, but why not attract newly engaged couples all year round. Offer special deals for couples who want to take their engagement photos in the winter.
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