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Being a professional photographer grants you access to some of the most intimate and emotional moments of a person’s life. However, most people don’t like exposing themselves (emotionally or physically) to a complete stranger. If you are truly going to capture the essence of your clients in a photograph, you have to get them to trust you and open up. That is why it’s important to develop a personal relationship with your clients on some level.

When someone knows a camera is being pointed at them, they start posing. They worry about getting their hair right, hiding the parts of their body they aren’t comfortable with, settling on a forced smile. But staged and posed photographs are very rarely interesting. It is your job as the photographer to get your clients to act like you aren’t standing in front of them with a camera.

Now chances are you don’t have the time to develop a lifelong friendship with your clients. But that doesn’t mean you can’t get some kind of rapport going so they relax and start to trust you. One way to do that is to keep them engaged while you are shooting. Talk to them; tell them what you’re doing. Let them know what you want them to do and compliment them throughout the process. The more comfortable they feel with the process, the more relaxed and natural their photos will be.

If someone has hired to you as a professional photographer, it is your responsibility to make sure you produce the best possible final images. Clients want to look their best and they’ve come to you to make sure that happens. The only way they will look their best is if they look like themselves! You have to get them to open up and show who they really are so you can capture it on film.

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