Use Photo Books to Create a Studio Catalogue
For a client who has never used a professional photographer before, sitting down for the first time to plan their studio session/wedding shoot/etc. can be a little overwhelming. They might have no idea of what they want from you; they might have too many ideas. They might be expecting too much from your studio (especially if it’s just you) or they might have no idea what you’re actually capable of. Help get your clients on track with a studio catalogue.
A professionally printed photo book is a great choice for printing studio catalogues. If you’re a photographer who specializes in portrait photography, your catalogue can include your available backdrops and props, posing options and more. You can also include before and after samples of your retouching skills. This will help your clients pick out what they want before you have to set everything up, so you don’t waste time trying out every option.
A studio catalogue is also a good place to incorporate your pricing. You don’t want the client to be surprised when it comes time to pay the bill. A professionally printed photo book lets you add text to each page, so a client will know what that particular setup/package will cost them.
A studio catalogue can also double as an in-house portfolio. Since it will be created using your images, clients have the chance to see what other work you have done. If they come to you for a portrait, they might remember you and call you back when it’s time to shoot their engagement photos. You want to impress your clients every step of the way, a studio catalogue gives you one more chance to do just that.
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