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As a photographer, you have plenty of control behind the camera: you’re able to stage the shot, you’re able to control the lighting and work with what you have. During after processing, you’re able to tweak the way colors come out, the way that a shot is cropped.

Unfortunately, when it comes to displaying your work, some photographers find themselves limited. There’s been a sense that, sure, you can put your shot in a frame and hang it on the wall. You can be creative in the way you print out digital work. You can choose where you display your work (at least when it’s in your home or in your studio), but often photographers don’t really feel in control of showing their work.

Printed photo books offer different ways of displaying your work. The way that you layout your photo book gives you control over the way that you show your work.

You’ll be able to choose to use a full page shot, to add layers, to crop or not to crop. You’ll be able to add text to some pages and not to others. Your photo book layout is something that you alone control: you’ll be able to look at your photos, listen to the way that they “speak” and display them in the way that they want to be displayed.

With a photo book, you’ll be able to use your photos to tell a story: each shot will be more than just one shot, it will show itself as part of a whole.

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As a photographer, you know the importance of progression. If you photograph weddings and put together albums, you don’t want photos from the bride’s procession following pictures of the bride and groom cutting the cake or dancing at the reception: there’s and order to things that you’ll want to honor.

The same thing is true for travel photographers who are organizing the memories of a particular trip. If you go to Paris, London and Milan, you’ll want to organize your shots based on where they were taken rather than getting them all mixed in together so that you have to work harder to remember where you took them later on.

When it comes to laying out photo books, these are things that you’re going to want to consider.

But that doesn’t mean that every photo book layout is going to be the same. You might choose to use one large picture spanning across the fold, or you may use multiple shots on the same page. You might layout your photo book so that the pictures tell the story, or you may choose to use some text to keep track of the finer details.

Whatever your needs are, whatever you are trying to convey or however you plan to market your work, you’ll find that it’s not difficult at all to accomplish it with a printed photo book.

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Marketing your photography on the web - whether you work primarily in portraiture, weddings, pets, nature photography or artistic prints - is often key when it comes to attracting new clients for your business. However, just because you market with a website doesn’t mean that you won’t have clients who want to take a closer look at your work.

When you have someone in your studio, you won’t just have them pull a chair up to your computer and surf to your website to determine what they are looking for, but that doesn’t mean you shouldn’t use some of your web design elements as a foundation for your photo book layout.

Do you have photos that overlap on your website? Do you have multiple shots from the same sitting, one larger and then two or three smaller that you use to capture a fuller sense of the shoot? Is your website designed around child portraits, family portraits and event shots each on their own page?

When you lay out your photo book, you’ll be able to capture that same feel either by dividing the book into sections or by using multiple shots on the page. If you know that a certain look attracts your clients, why would you want to try for something completely different?

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As a pro photographer - or even as a photographer who is working to build a business from the ground up - you know that presentation is important. That’s just one reason why, when it comes to professional photo book layout, you are going to want to look at your options carefully in order to decide which layout will work best for you.

The first thing that you’ll want to consider is which element of your business you want to show. For wedding photographers, you may want to showcase the work that you’ve done with brides - capturing moments from planning the ceremony to leaving the reception; you may also decide that you want to layout a photo book so that you’re able to capture different wedding styles - themed weddings, seasonal weddings, indoor and outdoor ceremonies. For nature photographers, you may want to capture landscapes or animals or a combination of both.

When you layout your photo book, you’ll also want to consider which sizes of photos you use. If, for example, you’re a travel photographer, you may layout your book so that you display a large scenic shot with overlays of smaller shots capturing people or places within a town. Others may choose to use predominantly smaller photos, using full page bleeds only to indicate a change of place.

The key to photo book layout is simple: capture your best work and present it well so that your book brings you the clients that you’re looking for - and a personal sense of satisfaction.

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Photographers often set themselves apart from designers. As a photographer, you look at light, setting and you capture a scene or a portrait. Though you’ve put the time and effort into honing your skill - from taking photos to developing them, from shooting in digital to after the shot processing - you may still be using a conventional portfolio or a digital album to show off your best work.

Maybe you’ve heard about using professional photo books to display your work, but even with layout guides, there’s still something that stops you from being able to create the book that you’re looking for - at least the first time that you create one.

That’s why Embassy Pro Books also offers design services from a full-service creative team that will work with you to display your best work. The team can consult with you to get a sense of what you’re looking for, contribute some retouching and enhancement services and photo book layout.

You’ll have all of the benefits of marketing with a printed photo book - even without designing it yourself.

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Once you start thinking that using a professional photo book to display your images and market your photography business, there’s really only one question left to ask: is photo book layout challenging?

Laying out your photo book is far simpler than learning ISO values, figuring out the appropriate white balance and to know how long to expose the film to capture a full moon peeking out from behind a cloud. If you are already familiar with editing photos using Photoshop, you’ll have no problem using our templates to design your photo book.

Simply download the appropriate layout from the photo book download page. Open the templates with Photoshop. Pay attention to gutter and trim lines that are included. Each image will add a new layer, so you’ll want to be sure to flatten layers before submitting your layout for print.

In other words, laying out a photo book is as simple as choosing the appropriate template and using it to guide your choices. The real challenge, however, will still fall on finding the right images from your portfolio and arranging them in a way that makes sense for the book that you’re designing - rehearsal photos before wedding photos; portraits of a family’s children arranged by age.

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