Entries Tagged as 'Photo Book Marketing'

Bring In New Customers with Seasonal Specials

If you’re looking for a new way to attract a new clientele base to your photography studio, why not create different seasonal packages that correspond to events/holidays when families are more likely to hire a professional photographer? There is an adage about fishing where the fish are. You have a better chance of getting hired when someone is looking for a professional photographer than you do of convincing someone they want to hire a professional photographer. Seasonal events/holidays are a great time to bring in more clients.

Graduation
High school and college graduation portraits are really popular. Why not offer a graduation portrait package for students in the surrounding area?

Mother’s Day
Mother’s Day is a great time to offer special on family portraits. For families looking for an extra special gift for the matriarch of their family, a portrait of the kids might be the perfect gift.

Family reunions
Family reunions are usually a once-a-year type of event. How often can you get all the cousins, aunt, uncles and grandparents under one roof? A family reunion is a great event for professional photographers. Why not include family reunions in your lists of event photography services?

Valentine’s Day
Boudoir photos are a very popular gift for Valentine’s Day. Capitalize on the romance and passion of Valentine’s Day by offering a special discount on boudoir photography in the preceding weeks.

Christmas
Lots of families love to take family portraits as their Christmas cards. Get the word out that your photography studio is offering a Christmas special!

Off-season engagements
It seems like everyone gets engage in the spring; buy plenty of men pop the big question all-year-round. Competition for great photographers in the spring is high, but why not attract newly engaged couples all year round. Offer special deals for couples who want to take their engagement photos in the winter.

Tags: Photo Book Marketing by Embassy Pro Books
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Photo Books as Marketing Materials for Your Clients

Photographers aren’t the only ones who can benefit from creating professionally printed photo books to market their business. Professionally printed photo books make great portfolios for anyone who can’t carry examples of their work around with them. This goes for other artists, especially sculptors or clothing designers, interior decorators, design build firms that specialize in home remodeling and more. Why not expand your photography business by extending your services to other companies that need a photographer to help them successfully market their business.

In photography, your portfolio is what is most likely going to book a client or earn you a spot in a gallery showing. The same can be said for a lot of other professions. Interior decorators can’t exactly bring prospective clients into someone’s living room to show off their work. Makeup artists can’t walk around with a dozen models when they go in for a job. They need a portfolio to show off their skills and past work just as much as you do as a photographer. Helping them create a professionally printed photo book is great add-on for your services as a photographer.

Real estate agents might be interested in having a professionally printed photo book created so they can give home owners a more complete overview of the homes they have to sell. A photo books means they don’t have to drive potential buyers to see a home they won’t be interested in. They can choose their favorites right out of the photo book and focus on those. Your photographs can help a real estate agent streamline their business.

There are only so many portrait shoots and weddings a photographer can do before they start looking for new clients. Becoming a business-to-business photography service, in addition to your work as a business-to-consumer photographer can help your business grow. Offering professionally printed photo books as marketing materials is one way to attract new clients.

Tags: Photo Book Marketing by Embassy Pro Books
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Create a Photo Book about Your Home Town

Home is a very important thing to people. It’s where they come from, it help defines who they are, it where they return when times get rough. They don’t call it “hometown pride” for no reason. A lot of passion comes out when people talk about or defend where they come from. Whether they are from Manhattan or a small farming community in Iowa, everyone thinks their town has something that makes it extra special, sets it apart and gives them something to brag about. Why not use your skills as a photographer and create a professionally printed photo book celebrating your home town?

First off, a photo book of your home town is going to help generate a lot of buzz about your studio and your work. It gives you a common enough subject that everyone will be interested to talk about, see and share. Again, that hometown pride makes a person want to promote something that celebrates where they come from. The photo book can help get the word out about your studio and may be even attract a few new clients who are hunting for a photographer. It’s a great addendum to your regular portfolio.

Second, a professionally printed photo book centered on your hometown is something you can easily sell in local businesses, as well as from your studio. This is especially true if you live somewhere that gets a lot of tourists. Local boutiques, restaurants, historical sites and other businesses can promote your book as a souvenir and herald you as the resident photographer. This can introduce your work to a new audience and build your reputation and brand as a photographer.

Creating a photo book of your home town also gives you the chance to explore a familiar setting in new ways. When we live somewhere, we often overlook the little details that make it unique to those just passing through. Taking the time to create the images for a hometown celebration photo book helps you reconnect with where you are from and learn to appreciate the town’s personality.

Tags: Photo Book Marketing by Embassy Pro Books
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Use Printed Photo Books to Attract a Different Clientele

Photographers aren’t the only ones who can use a professionally printed photo book to help market their business. There are numerous industries that rely on visual examples to attract new clients and show off their talent. Consider offering your skills as photography to one of these other professionals who would benefit from having their work showcased in a photo book. This can help expand your clientele beyond the traditional wedding and portraiture shoots.

Chefs and Restaurants
Food is as much visual as it is visceral. After all, we select what we are going to eat based on how visually appealing it is. Chefs, restaurants and catering businesses are all vying to produce food that looks as good as it tastes. Consider reaching out to local eateries that are looking to attract more customers of their own with pictures that are sure to make the diner salivate. Pastry shops that specialize in cake decoration are always in need of professional photographers to capture their creations before they get carted off to eager wedding guests.

Interior Designers
Most interior designers can’t take their prospective clients to someone’s house or office to showcase their work. A professionally printed photo book filled with your images is a great way to help them build a portfolio that’s a little easier to share.

Hair and Makeup Artists
Unlike interior designers, hair and makeup stylists create things that don’t last for much longer than a day. A photo book allows them to capture and save their best work which helps demonstrate their skill level, style and technique.

Fashion Designers
It’s not exactly practical to carry around a suitcase full of clothes and a few mannequins whenever a fashion designer is looking to impress a prospective client. They can use your skills as a photographer to successfully light, frame and present their clothes so they always look stylish.

Models
Models are expected to carry a portfolio of their work, so why not help them create a professionally printed photo book so they can stand out? Photo books introduce them to designers, casting directors and agents in a unique and memorable way.

Tags: Photo Book Marketing by Embassy Pro Books
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Display Your Editing Skills with a Printed Photo Book

One of the bonuses of using a professional photographer is that, after the shoot is over, a professional photographer is going to be the one selecting the best photos and editing the film. Clients want to get the most for their money, and they expect the finalized images to be perfect. They also want to look perfect in them. You might say clients are expecting a little bit of magic from the photographer and his studio, turning their photos into something extra special.

Professionally printed photo books are a great way to show off your post-production retouching skills, making your services as a photographer that much more valuable to a prospective client.

Perhaps a client will have a favorite frame, but something is awry. Maybe they moved their head at the last moment, creating an unexpected glare from their glasses. Maybe they are really sensitive about the way their skin looks in the shot. Or perhaps they want color accents added to a black and white photo.

Brides can be especially picky when it comes to editing photos. They spent so much time on the ceremony, reception, dress, etc, they want to make sure the last piece of the puzzle, the photos, comes out looking exactly like they imagined. Families that create elaborate holiday cards each year using family portraits want everyone looking their best. New moms want the perfect first photo to send out.

You can have a professionally printed photo book created that showcases your ability to address any concerns or editing choices they may have.

Using before-and-after shoots in the photo book is a good idea to demonstrate your ability. That way, the clients can see where the photo started and what the finished product looked like. This will boost their confidence in your ability to deliver exactly what they want. Being a “full-service” photographer makes your services that much more valuable, which can increase your bottom line. Professionally printed photo books are an excellent way to showcase your editing skills, in addition to your skills as a photographer.

Tags: Photo Book Marketing by Embassy Pro Books
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Photo Book Price Guide

As a professional photographer, you may speak in a jargon that your clients don’t always understand. While most of the time this doesn’t matter—because it really doesn’t affect your work if they understand ISO or aperture settings—sometimes you need to make sure they understand exactly what you mean, so there is no confusion further down the road. This is especially important for when it comes to pricing. A professionally printed photo book is an easy and effective way to create a pricing guide for your services.

If you do a lot of portrait sessions, a professionally printed photo book is a great way to show your clients what type of backgrounds your studio has in stock, the different poses you typically have clients strike, information about print package options and, of course, the price associated with each one. The photo book price guide is an excellent way to make certain there is no misunderstanding between what your client expects to get and the price they expect to pay. If they want an intricate setup with different backdrops, a number of outfit changes and props, you need to make it very clear to them that a session like that will cost much more than a simple photo shoot.

Similarly, if you do a lot of weddings, a photo book pricing guide can show prospective clients the range of your work and services. Maybe you are available to shoot everything from the engagement photos through the reception. Perhaps you specialize in black and white, or bring assistants along to the ceremony. Each service that you provide comes with a price attached to it. For instance, do you charge extra for the editing? Can you also provide a videographer? This is something you need to make your clients aware of upfront, so there is no confusion or frustration later.

Your professionally printed photo book price guide can also double as a mini-portfolio. Should prospective clients want to check out your work, they can do so and see the cost at the same time. If your work impresses them, the cost of your services will seem appropriate.

Tags: Photo Book Marketing by Embassy Pro Books
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Photo Books Aren’t The Answer To Everything

We talk a lot about how professional photo books can help you reach your goals as a photographer, however, just using printed photo books is not going to bring clients to your door to schedule a sitting or to buy your prints. Your printed photo books are just a piece to the puzzle called marketing.

When you use printed photo books to market your business, one of the first things that you are going to want to do is simple you are going to want to take a closer look at the photos that you’ll include. Rather than just using them as is, you are going to want to take the time to look a bit closer at those photos to make sure that they match in theme and that those images are cropped appropriately. You are also going to want to make sure that the right people see the printed photo books that you create. That is where other forms of marketing come into play.

Some ideas for marketing along with your photo books is something that is really hot right now, and that is Social Media, with social media you can market your brand in the online space, join Facebook, create a profile, link to your site, or your online photo books to showcase your work. Join Twitter, and build a following, and be sure to engage, engage and engage! This is just one way to market your business along with your professional photo books, to get yourself out there and seen.

Printed photo books are a lot like any other tool it’s how you use them that matters, and how you market yourself with use of both on and offline tools like photo books that will put you ahead of the rest.

Tags: Photo Book Marketing by Embassy Pro Books
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Leaving an Impression with Professional Photo Books

Professional Photo Books can leave quite an impression, and frankly, that is what they are meant to do..well from a marketing stand point at least.

Yes, I know, they are meant to tell a story capture moments in time, but they can be a great marketing tool if they leave a lasting impression. Leaving an impression leads to the greatest way of marketing, word of mouth. Here are some sure fire ways to leave a lasting impression with your photo books

Quality Photos
Make sure that you have artistic, creative, high-quality photos of your work. Having great quality photos will go a long way in the eyes of those flipping through your photo books.

Good Arrangement
Having a great layout, and arrangement of your photos in the photo book is also very important, when a client sees a great story being told through the photographs it is sure to leave a lasting impression.

Quality Materials
Using a photo book made of high quality material is very important. The way you package the photos is just as important as the photographs themselves. Having a sharp looking book will definitely leave an impression to be talked about.

If you set out to offer photo books, be sure to take steps to put out the highest quality work you can, because these photo books will be seen by countless others and will stand to be a marketing tool for your photography business.

Tags: Photo Book Marketing by Embassy Pro Books
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How to Market Your Photography Business, With Photo Books

The majority of a photographers time is spent behind the camera. However, equal time, needs to be spent thinking of ways in which you can find ways to get the word out about your photography business. Ways in which you can showcase your work and show people what you are capable of. Printed photo books are a great option when you want to be sure that you are able to move your business forward.

With printed photo books, you’re going to find that you are able to market your business. You are going to find that you are able to showcase your work, to look into presenting your work in a number of ways ensuring you can appeal to a number of different client needs.

By showing the diversity that you have with your work, by focusing on the way that you want your work to be seen and by creating printed photo books that “speak” to your prospects, you’ll find that it’s possible to move your business forward and to achieve the goals that you have set for yourself.

Tags: Photo Book Marketing by Embassy Pro Books
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How to Market Your Photography to High Schools

Graduate photos can be a lucrative business for a professional photographer. Many photographers know this business niche exists, but have trouble finding a way to effectively market their services to high school seniors and their parents. In order to effectively expand your photography business into the graduate picture market, you must be able to create buzz and excitement among high school seniors with your marketing efforts.



Let’s discuss a few ways to ensure you make the connection with high schools and graduates.

Get Your Work Out There

Go to schools, talk to those in charge, make appointments and show off your previous work with Professional Photo Books. Nothing stands out more in someone’s mind than an image, so wow them with your work, and they’ll sure remember you.

Make Potential Customers Work for You

Marketing experts have shown that one of the most effective marketing strategies is through word of mouth. So what reason can we give high school seniors to talk about you? Give students an incentive to spread the word about you and your work. A discount, special package or a referral program that may include extra prints, digital negatives or additional poses. Waive the sitting fee if a student refers five other seniors who purchase prints. The variety of incentive programs are endless, just make sure you create a program that will increase the bottom line for your photography business. Word of mouth between different schools is also a great tactic, high school seniors typically have friends at different schools, so your talent can be spread through the gift of gab to other high schools as well.

Get on the Inside

The most effective marketing efforts focus on forming relationships with people in close contact with your target audience. When it comes to marketing senior picture services, groups like yearbook club and the photography club will be able to promote your services the most effectively. Form a relationship with the yearbook editor and create incentives for the yearbook team to promote your business. This may include a special shoot at an event like a dance or sporting event. These types of student groups have a large influence on their peer’s decisions when it comes to photos.

Launch a Social Media Campaign

Social media is one of the most effective marketing strategies for any small business, including photography. Create a Facebook fan page, Twitter account and MySpace account to promote your senior picture campaign. Almost every high school student is involved in social media in one way or another, so it is a great way to reach out to them. One way to create hype within your social media network is to sponsor a photo competition. Promote the competition with prizes, like a free senior photo sitting for the winner, and require participants to become your friend. Once you have created your social media network, you will find that there are many ways to network with potential customers and other professionals in the photography industry.

These are just a few ways that you can begin to capture the senior picture market with high schools in your area. You will find that schools often talk, and if you devote time and energy to developing solid relationships with you clients; schools will begin to call you, instead of having to market to them!

Tags: Photo Book Marketing by Embassy Pro Books
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