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Part of marketing your photography business is always going to come down to one thing: who you know. More specifically, when it comes to being a photographer, a lot of getting the word out about what you do is dependent on how many people within your local area are familiar with the work that you do.

Photo book marketing is a great resource when you want to be sure that the people who see your work are going to remember it.

When you use photo book marketing along with local networking, you can be sure that:

1. The photos that you take will be seen;
2. The photos that people in your community are looking at can be cropped and angled to look their best;
3. The photos in a printed photo book - unlike those in a traditional portfolio - stand out simply because the format is different.

Because your photos will stand out more when you market with photo books, you will be able to discover that your local networking is more effective. Simply put: when you’re presenting your work differently from the ways in which others do, it stands out and that has an impact.

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Everyone who goes into the field of photography - whether to shoot weddings or sporting events, to create art or marketing materials, to explore fashion or place - wants to be able to leave a mark. Photographers do not just want to take photos, they want to be sure that others see the images that they create, and that’s where marketing comes into play.

With printed photo books and photo book marketing, photographers are able to set themselves apart:

1. Rather than using a traditional portfolio to market your work, marketing with printed photo books will give you the chance to express your vision more clearly.
2. Rather than showing others your images exclusively online, use photo book marketing to put your images in the hands of prospects - give them something tangible.

Photo book marketing, in other words, let’s you take control of the ways in which prospective clients or customers, gallery owners and others see your work. Photo book marketing gives you the opportunity to choose your best shots and make sure that you get those images out there.

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Promotion and marketing: for photographers, getting the word out about the services that they offer and showing their best work is an essential part of business. Many photographers are finding that photo book marketing is an effective way of growing their business. Here’s why:

• Photo book marketing is effective because it is still relatively uncommon.
• Photo book marketing is a great way to show people what you’re all about because it enables you to focus on presenting your images your way - unlike traditional portfolios.
• Marketing with photo books is effective because it allows you to show a wide range of styles and to include text that explains your philosophies about shooting.
• Not only are photo books an effective tool for getting the word out about your services, but also photo book marketing opens the door to offering a new way for clients to receive their photos.

Each of these motivations for using printed photo books has its own benefit for your business; combined, on the other hand, you’ll find that you are able to grow your business to a much greater extent than you had thought possible. Show more work, create photo books specifically for marketing to certain clientele: you’ll see the benefits in no time.

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Even photographers are sometimes looking for a new market - a new way to get the word out about the services that they offer and what they can do to help others. Photo books marketing - especially when you use professional quality photo books can help you to do that.

For example, let’s say that you’ve worked with interior designers, garden clubs or architects. Why not collect some of your best work into a printed photo book and use it to market your work to real estate pros in your area?

Think about it: photos sell homes - especially the photos that are used on websites and within the multiple listing service. Providing a photo book to real estate pros in your area and using it to market your photography services is a lot like wedding photographers creating photo books to showcase their work with wedding planners: it lets others get a sense not only that you are available to provide the service, but also can make a clear statement about the importance of great photos.

In order to grow your photography business, you’ll find that marketing to a wider base is essential: when you consider expanding, look at all of the available markets.

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When you’re in the photography business, there’s always an element of what you are doing that involves marketing. Think about it:

• If you’re a wedding photographer, you’re capturing memories for your clients and marketing their special day as something that they will always look back on.
• If you’re a sports photographer or a music photographer, you’re marketing events to consumers with your photos.
• If you’re a stock photographer, your entire business is focused on helping others to market goods and services.

Therefore, photo book marketing isn’t a service that you should overlook. And just to get you thinking about photo book marketing even more, here are 3 types of businesses that you could approach with the service:

1. Card makers and paper shops. With custom and customizable wedding invitations, greeting cards and stationary, card shops can benefit from photo books that market their invitations - possibly by providing those books to wedding and party planners.
2. Bakeries. Imagine the challenges of having every wedding cake that a baker made mocked up for buyers to see (or, if you’d prefer, think about the different types of cakes that kids want for their birthday parties). For them, photo book marketing is a chance to show off all of their work in a simple and effective way.
3. Clothing shops. Designers like seeing their work out there, and those clothing shops that sell only custom styles can benefit from photo book marketing. Use your camera, document different styles, fabrics and other details to help them sell.

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Wedding photographers often offer special services like engagement photography or “Save the Date” card portraits. Photographers who specialize in children’s portraits sometimes offer to create birth announcements or even maternity portraits or even little girl glamor sessions. Landscape photographers frequently teach their skills to others on tours to a given area.

All of these special services are valuable and help to grow a business, but they also need to be marketed. Wedding photographers need to make sure that others know that they take engagement photos. Landscape photographers need to get the word out about instructional trips that they’re offering. Printed photo books are an ideal marketing tool.

Just as you use a printed photo book to showcase your best wedding portraits, use one to market the other services you offer. If you shoot birth announcements, why not market the different styles, products and prices along with your best shots with a printed photo book? Likewise, if you’re going to offer lessons in the field, capture photos of previous sessions and quotes from participants as a way of letting others know what you do.

The most effective marketing tools allow your best work to shine - and draw in prospective clients. See for yourself how effective photo book marketing can be.

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When you market your photography business with printed photo books, who will you be trying to reach?

You may not immediately have an answer to that question right now, but before you tackle a photo book marketing campaign, it’s a good idea to think about it as it will - in part - dictate the way you layout your photo book.

For example:

• If your goal is to market your portraiture services to your clients, you’ll design your book so that it captures some of the best work that you’ve done with lighting, different backdrops and unique posing.
• If your goal is to book a gallery show, you’ll want to collect the work that’s most likely to fit into a show.
• If your hope is that you’ll encourage sales of your art photography, the book that you design will be more than just a collection of your work, it will be a portfolio and catalog rolled into one.

In other words, before designing a photo book to market your services, it’s a good idea to really look at what you hope to accomplish - who you’re trying to reach and what you want them to do in response.

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Becoming an art photographer takes many things. It requires skill, a creative eye, patience and practice. But for those who have accomplished it, all of the hard work more than pays off.

It makes sense, therefore, that marketing is essential to art photographers. Still, when you’re preparing for a show, it’s not possible to take all of your work with you. That’s where printed photo books are essential.

With photo books, art photographers are able to take all of their work with them. By collecting your images, choosing the right layout and displaying them in a volume that you can carry with you, you no longer will need to figure out which prints to bring and worry that you didn’t bring the right one; customers can look through your photo books and order what they really want.

With the right tools, the stress of choosing which prints to bring and the anxiety that you’ll lose a sale because you didn’t have the shot that someone wanted are things of the past.

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It’s that time of year again. No, we’re not talking about the holiday season - we’re looking that little bit ahead of it: it’s time to start making New Years’ resolutions.

For photographers, there are the personal resolutions, things like “I want to increase my sales so that I can afford that new lens” or “this is the year that I create an online portfolio.” Then there are the business resolutions, a commitment to growing the business, increasing revenues and attracting more clients.

Printed photo books are a great way of marketing your services.

With printed photo books, you’ll find that you’re able to create a more unique portfolio, you’ll be able to show off your best work, explain the way that you do your work. Once your photo books have been created, you’ll be able to take the next steps: determining who you will market our services to.

You may take your photo books to galleries to see whether or not they will take on your work. If you are a wedding photographer, you may take photo books to wedding planners in the area to show them your work and attempt to increase referrals. You may come up with other plans for photo book marketing as well.

However, no matter what you choose to do to market your services, you’re likely to find that it’s easier to grow your business and achieve your goals for the new year.

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Plenty of people might start to consider marketing with photo books but don’t know exactly how to begin or whether the format is right for them.

Let’s start with the latter of those questions: is photo book marketing right for you? Here are just a sampling of cases in which it might be:

• you’ve taken photos around a particular theme and want to be able to showcase them for others
• you’re looking for a better way of getting the word out about different photo packs that you make available
• you’re looking for a new product to offer your clients
• you’ve been thinking that it’s about time to make some drastic changes to your portfolio
• you’re looking to get your work into a new shop or gallery
• you want to be able to showcase not only your best work, but also how you feel about it

Any of those reasons are great for looking into photo book marketing - and there are other reasons that are just as good.

The best news is that beginning is simple: choose your photos, work with a layout and design the book that’s right for your needs.

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