Professional Photo Books.com

When you market your photography business with printed photo books, who will you be trying to reach?

You may not immediately have an answer to that question right now, but before you tackle a photo book marketing campaign, it’s a good idea to think about it as it will - in part - dictate the way you layout your photo book.

For example:

• If your goal is to market your portraiture services to your clients, you’ll design your book so that it captures some of the best work that you’ve done with lighting, different backdrops and unique posing.
• If your goal is to book a gallery show, you’ll want to collect the work that’s most likely to fit into a show.
• If your hope is that you’ll encourage sales of your art photography, the book that you design will be more than just a collection of your work, it will be a portfolio and catalog rolled into one.

In other words, before designing a photo book to market your services, it’s a good idea to really look at what you hope to accomplish - who you’re trying to reach and what you want them to do in response.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

Becoming an art photographer takes many things. It requires skill, a creative eye, patience and practice. But for those who have accomplished it, all of the hard work more than pays off.

It makes sense, therefore, that marketing is essential to art photographers. Still, when you’re preparing for a show, it’s not possible to take all of your work with you. That’s where printed photo books are essential.

With photo books, art photographers are able to take all of their work with them. By collecting your images, choosing the right layout and displaying them in a volume that you can carry with you, you no longer will need to figure out which prints to bring and worry that you didn’t bring the right one; customers can look through your photo books and order what they really want.

With the right tools, the stress of choosing which prints to bring and the anxiety that you’ll lose a sale because you didn’t have the shot that someone wanted are things of the past.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

It’s that time of year again. No, we’re not talking about the holiday season - we’re looking that little bit ahead of it: it’s time to start making New Years’ resolutions.

For photographers, there are the personal resolutions, things like “I want to increase my sales so that I can afford that new lens” or “this is the year that I create an online portfolio.” Then there are the business resolutions, a commitment to growing the business, increasing revenues and attracting more clients.

Printed photo books are a great way of marketing your services.

With printed photo books, you’ll find that you’re able to create a more unique portfolio, you’ll be able to show off your best work, explain the way that you do your work. Once your photo books have been created, you’ll be able to take the next steps: determining who you will market our services to.

You may take your photo books to galleries to see whether or not they will take on your work. If you are a wedding photographer, you may take photo books to wedding planners in the area to show them your work and attempt to increase referrals. You may come up with other plans for photo book marketing as well.

However, no matter what you choose to do to market your services, you’re likely to find that it’s easier to grow your business and achieve your goals for the new year.

Tags: Photo Book Marketing by Embassy Pro Books
1 Comment »

Plenty of people might start to consider marketing with photo books but don’t know exactly how to begin or whether the format is right for them.

Let’s start with the latter of those questions: is photo book marketing right for you? Here are just a sampling of cases in which it might be:

• you’ve taken photos around a particular theme and want to be able to showcase them for others
• you’re looking for a better way of getting the word out about different photo packs that you make available
• you’re looking for a new product to offer your clients
• you’ve been thinking that it’s about time to make some drastic changes to your portfolio
• you’re looking to get your work into a new shop or gallery
• you want to be able to showcase not only your best work, but also how you feel about it

Any of those reasons are great for looking into photo book marketing - and there are other reasons that are just as good.

The best news is that beginning is simple: choose your photos, work with a layout and design the book that’s right for your needs.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

Some photographers do their work for families. Others shoot portraits for schools or churches. Still others shoot landscapes or more artistic works. Others work with corporate and business clients.

When you work with business and corporate clients, chances are good that you have photos of their buildings, some functions, some staff members and of their manufacturing or distribution centers. What if you could do more with those photos? What if you could create printed photo books that they could use for marketing their business?

Of course, marketing isn’t all that cam be done with photo books. You could use their photos to create a memory showcase for an employee’s significant anniversary - after 25 years, for example. You could create a photo book that they could use for recruiting purposes, for training processes. Or you could use a printed photo book to help them improve their image or even to showcase the charitable work the company does.

In any case, adding printed photo books to the options that you offer your corporate clients - and explaining all of the different ways in which they can be used - allows you to provide even more value along with your services.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

When wedding photographers talk about the frustrations of marketing their businesses, two things often come up.

First, many find it a bit challenging to market their work in a way that makes it stand out in a crowd. Second, many are looking for a new service to offer to clients that will help them attract more attention to the business and give them a bit of an edge.

With printed photo books, these photographers are able to address both of those concerns.

Photo book marketing gives you the chance to layout your work your way - cropping, layering, using backgrounds and adding text as you see fit. It’s a great way of showing others what you can do.

Likewise, photo book marketing - when you offer printed photo books as an album options for your clients - can be used to show that you’re as committed to protecting and providing lasting memories as the wedding couple themselves.

Printed photo books create a win-win situation: when you use them, you business and your clients will thank you.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

Behind every successful business lies a successful marketing plan. As a professional photographer, your marketing plan needs to be:

• creative
• focused on your work and skills
• capable of setting your business apart

In order to get the most out of your marketing plan, you’ll need to find a tool that allows you to do it all: one such tool is a printed photo book.

As a marketing tool, printed photo books let you showcase your best work in a professional way. Photo books allow you to organize your photos - by genre, by theme, by time of year or by style. Mostly however, marketing with photo books enables you to have a unique presentation for your work - and provide a new product that you can offer to your clients - and that allows you to set your business apart.

As a photographer, you want to call attention to your work. You want to show your current and prospective clients what you’re capable of doing. Mostly, however, you want to know that you’re featuring your own work in the best possible light. Printed photo books let you do all of that and more.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

When you made the decision to become a photographer, you knew that you had both the technical skills and the artistic eye to set yourself apart. What starts getting interesting though, is that once you’ve broken into the field of photography, there’s a lot more competition: a lot of other folks who started in the field for the same reasons that you did.

What that means is that you need a way of setting yourself apart: marketing with printed photo books will let you do just that.

With a printed photo book, you’ll be able to better display your work - making it more accessible to family members and friends as well as for your clients before they sit down for the shoot. You’ll also be able to use the photo books that you create to showcase your best work, allow others to view different layouts, print options, backgrounds and more.

Printed photo books enable you to get creative, to show your design skills, add text to your photos and to really take your marketing efforts to the next level.

You have the technical skills - make sure that you’re showing your prospective clients that. You also have a great artistic view, why not make sure that you use that to your advantage?

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

As a photographer, there’s a good chance that you’ve carved out a niche for yourself. Maybe you take photos of families in their home or your studio. Maybe you take photos of people’s pets.

But what if your work is a little bit different than that? What if you’re looking for a new path and want to build a different type of photography business?

Photo book marketing can help you to open those doors.

Consider different markets in your area. As the housing market slows, you’re likely to see sellers who want to do more to push their home: with a printed photo book of some of your best work, you can show prospective clients what you can do to help them out.

Want to break into marketing in general? Why not take photos that are relevant to local businesses, arrange them appropriately and use a printed photo book to show your best work - to explain to local small business owners the merits of having a pro photographer capture images for their website and other marketing materials.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »

Brand identity is important to every business. As a professional photographer, your business probably isn’t on a par with Starbucks or Best Buy, but that doesn’t mean that your photography studio cannot be just as marketable.

On one hand, marketing your services and studio requires creating a great logo, being comfortable with networking and using the web. On the other, branding your business means offering something that other photographers in your area do not.

Photo book marketing may be the thing that’s missing when it comes to marketing your services. With a printed photo book, you’ll find that you are able to offer clients something special.

Photo book marketing, in part, is a way of displaying and featuring your most unique photographic work. It’s also a chance to show off themes, unique layouts and other special touches that you offer so that you can show them to current and prospective clients rather than having to try to explain them.

If you’re looking to set yourself apart as a wedding photographer, a photo book that captures events leading up to the wedding right up through the reception can attract attention that you might not get if you were offering a CD or DVD and prints like others in the area - a difference that’s sure to win you customers.

Tags: Photo Book Marketing by Embassy Pro Books
No Comments »