Entries Tagged as 'Photo Book Uses'

Use Photo Books to Create a Studio Catalogue

For a client who has never used a professional photographer before, sitting down for the first time to plan their studio session/wedding shoot/etc. can be a little overwhelming. They might have no idea of what they want from you; they might have too many ideas. They might be expecting too much from your studio (especially if it’s just you) or they might have no idea what you’re actually capable of. Help get your clients on track with a studio catalogue.

A professionally printed photo book is a great choice for printing studio catalogues. If you’re a photographer who specializes in portrait photography, your catalogue can include your available backdrops and props, posing options and more. You can also include before and after samples of your retouching skills. This will help your clients pick out what they want before you have to set everything up, so you don’t waste time trying out every option.

A studio catalogue is also a good place to incorporate your pricing. You don’t want the client to be surprised when it comes time to pay the bill. A professionally printed photo book lets you add text to each page, so a client will know what that particular setup/package will cost them.

A studio catalogue can also double as an in-house portfolio. Since it will be created using your images, clients have the chance to see what other work you have done. If they come to you for a portrait, they might remember you and call you back when it’s time to shoot their engagement photos. You want to impress your clients every step of the way, a studio catalogue gives you one more chance to do just that.

Create Your Own Travel Guide Book

Even professional photographers are allowed to be passionate about other things. If you’re a professional photographer who also happens to love traveling, why not combine your two loves and use your own photography to create a customized, professionally printed travel guide book? You’ll get to use your own images and your own words (professionally printed photo books can incorporate text) to share your favorites cities!

Creating your own travel guide book can have many benefits. First, it’s a great place to showcase your travel photography. As a professional photographer, you have the equipment and the training to bring a photograph to life and transport the viewer into the scene. A great travel photograph can invoke the surrounding smells and sounds of the scene. It takes on a life of its own and draws the viewer in.

Secondly, a travel guide book is a great piece of marketing material. It can speak to both your skills as a photographer, as well as a designer. Part of photography is presentation, and a professionally printed photo book is going to show off you work in all its glory.

You can also sell your travel guide books, if you so choose. They are a great way to spread the word about your studio and your work. You can promote and sell them at the local book store or visitor center. A travel guide book created by the local photographer is sure to appeal to tourists and locals alike!

Creating your own travel guide book is also a great way to remember your personal trips. What did you discover that the guidebooks left out? Did you go in the off-season? What were your favorite things about your trip? A professionally printed photo book is the perfect place to keep your memories.

Help Your Clients Explain Their Vision with a Printed Photo Book

As a professional photographer, you have a world of industry jargon at your disposal. Aperture, exposure, backlighting, focal length, ISO, color saturation and more. You may not have to think too hard about what each of these terms means for a photograph, but your clients aren’t so photo-savvy. They may have a very specific vision in mind for their studio session, but without the knowledge of how to explain what they want, something gets lost in translation and the shoot suffers because of it. Having a professionally printed photo book to serve as a guide can help your clients better explain what they are looking for in the final images.

Using images from other studio sessions, you can create a photo book that provides your clients with visual examples of what they might be looking for. They know they the shot to look a certain way, they just don’t know how to tell you. Instead of fumbling and trying to explain what they mean, they can just use an image in your photo book as a point of reference.

Your professionally printed photo book can also include sample images of the various props and backdrops you have available in your studio for their shoot. This can help them further develop their vision and give them ideas for their own studio session. Being able to pair what they want with the tools that you have will make the session go a lot smoother.

You can also use your printed photo book to subtly teach your clients the basic of photography jargon. Photo books allow you to incorporate text alongside your images, so you can provide them with a technical term for what they are looking to accomplish. For instance, a newly engaged couple who wants to take their engagement photos in a field of flowers might say, “we want a couple pictures where we’re in focus but the field behind us isn’t. Can you do that?” You tell them that photo with a shallow depth of field is a very simple thing to accomplish, and show them some examples in your photo book so you’re sure they understand.

Printed Photo Books Make Great Tools for Teaching Photography

While the best advice anyone can give an aspiring photographer is “just keep shooting,” sometimes it helps to have a point of reference. Printed photo books are a great way to create your own photography “how to” guide and fill it with your best practice tips and favorite shooting, lighting and composition techniques. Having the support of a photo guide book can help make training an assistant or teaching a photography class a lot simpler.

Say you’re teaching a beginners’ photography class and are trying to explain how different aperture settings affect depth of field. It’s hard to explain without some sort of visual aid, right? You’re printed photo book is a great place to create that visual aid! Using one of your images, you can really impress on your students the difference each f-stop has on the same photograph.

If you recently hired a new photographer’s assistant, you’ll need to get them up to speed on how you like to handle lighting situations. A printed photo book is a great tool for them to study so they know what they are expected to do in any given situation. The fewer questions they have to ask and the more comfortable they are with their job, the more focused you can be on the shoot.

If you’re going to be teaching anyone the basics of photography, a printed photo book is a great investment. You’ll get to create the “how to” photography guide that you wish you had when you were first learning. You’ll be able to use your own images so you know exactly what the photographer “meant” to do! Professionally printed photo books also allow you to incorporate text, so you’ll be able to add descriptions, best practice tips and other notes to the images to help your students.

Use Photo Books to Organize Your Contact Sheets

From a client’s perspective, one of the best parts of using a professional photographer is getting to sit down and sort through the images. Many clients spend a lot of time getting ready for a professional shoot, whether in your studio or at an event, and they are excited to see how your work turns out. They probably have an idea of what the photos will look like, and are hoping you captured the event the way they were expecting. Why not create a professionally printed photo book to organize your contact sheets from the shoot so your clients will be able to compare them side-by-side and have a good idea of what to expect from the final printed images.

Creating a professionally printed photo book to hold your client’s contact sheets is a great way to stay organized and simplify the decision process for your clients. They can compare images side-by-side, making it easier for them to pick their favorites. Since it is a printed photo book, your clients will have a better idea of what their images will look like when they choose to have them printed and framed. Sometimes looking at an image on a computer doesn’t correlate with how the image looks once it’s been printed. A professionally printed photo book removes any guessing.

Having printed contact sheets also makes it easier for you and your client to discuss editing the frames. They will be able to tell you exactly what they like and don’t like about each image, so you know what you need to go in and edit when the time comes. This eliminates miscommunication between you and your client, making them happier and your job a little easier.

If you decide to give your clients the photo book containing their contact sheets, you are inviting them to reach out to you if they want to print more of the photos, or if they need to hire a photographer. That photo book becomes a portable advertisement for your studio and reminds your clients (and their friends) of your skills.

Create a “How to” Photo Book for Your Clients

Everyone wants to be able to learn new things. Whether it be cake decorating, belly dancing or writing HTML code, just about every activity comes with a “How to” book for beginners. The “For Dummies” book series built their empire on teaching people everything from crocheting to personal finance to Dungeons and Dragons. A professionally printed photo book is a great way to create a unique and informative “How to” guide for some of your clients.

Just about every company could use the skills of a professional photographer to better market their products or services. Depending on the company, considering offering to help them create a “How to” book they can use as a promotional tool.

For instance, let’s say you’re hired by boutique that sells wedding gowns to photograph some of their inventory for the new spring catalogue. Why not suggest to the store owner they consider creating a “How to” guide for newly-engaged women who don’t know where to start when it comes to buying a dress. The “How to” photo book can include images of various dress styles, fabric choices and appropriate accessories. Professionally printed photo books also let you add text so each of the dresses comes with a little explanation and could incorporate cost, type of fabric used and what “season” the dress is best suited for.

You can even use the same images you shot for the catalogue to fill the photo book so you don’t have to do a re-shoot. The “How to Select a Wedding Dress” photo book doubles as promotional material for the boutique and is a unique add-on they can offer the women who come into the store. The high quality of a professionally printed “How to” photo book is sure to match up with the elegance, style and level of service of the boutique.

Being able to offer a unique service like helping create a “How to” photo book also makes your services that much more valuable. It can help you reach new clientele and expand your photography business.

Use Printed Photo Books to Show Your Evolution as a Photographer

If you’ve been a photographer for long enough, chances are your sources of inspiration, level of skill and artistic style have evolved over the years. Much like painters and musicians, photographer often go through “periods” where they seem to focus the majority of their work on shooting in black and white, perfecting their landscape photography, playing with portraiture techniques, etc. Why not create a professionally printed photo book to document your evolution as photographer?

A photo book that shows your progression as photographer can be kept at home for a keepsake; a way to remember where you started, where you’ve ended up and everything that happened along the way. Maybe you even include a few old favorites that aren’t the best in terms of technical skill, but that you love nonetheless. You can include both personal and professional pictures that you’re especially proud of. This is a photo book about you! So you decide what you want to include and what images you want to show off.

You can also keep the printed photo book in your studio to showcase the wide-range of styles you’ve done over time. Perhaps a client comes in looking for a wedding photographer but notices that you’ve spent time developing your skills as a landscape photographer. It might lead to the sale of some of your other work, in addition to hiring you for their wedding. A photo book that demonstrates your level of comfort shooting in different styles and focusing on different subjects enhances your appeal as a photographer.

The best part of having a professionally printed photo book created is that they are completely customizable; from the size and number of pictures per page, to the layout and inclusion of text and borders. You get to be the designer, so this photo book will tell your story the way you want it to be told. The high quality of the materials used guarantees a finished product that successfully preserves and presents your work and is bound to be something you’ll be proud of.

Photo Books Preserve Family Memories

With school photos from kindergarten through senior year, birthday parties, high school dances, family vacations, holiday memories and more, families can have hundreds (if not thousands!) of images documenting the years. Most are left to gather dust in photo albums or photo boxes, stored in the basement and or the bottom shelf of the bookcase. Oftentimes we lose these photos due to time and damage caused by water or heat. Why not create a professionally printed photo book to preserve some of the most special images of you and your family?

Professionally printed photo books are great for showing off your family through the years. Kids grow up so fast and it’s wonderful to see their first baby picture proudly displayed next to a photo of them accepting their college diploma. A photo book lays out each year (regardless of embarrassing the hairstyles!) side-by-side, showing years in just a few page turns.

Why not gather up those old family photos that have several generations all in one and show them off in a beautifully customized photo book? This can be a wonderful way of honoring those family members no longer around.

Maybe you have old photos from a grandparent’s wedding that are fading with time. Why not digitally enhance them and reprint the pictures? Now you don’t have to lose precious family mementos to time and decay.

Family photo books make great gifts for grandparents and relatives who live far away, chronicling the lives of grandchildren or cousins they don’t get to see as often as they like. Send them a professionally printed photo book full of all the moments they missed!

Professionally printed photo books are also great gifts for high school or college grads, creating a photo narrative of their years as a student. You can include photos from sports games, dances, awards ceremonies and more! Photo books are completely customizable so you get to craft the story you want to share.

Don’t leave your family photos to be forgotten in old albums. Professionally printed photo books make excellent coffee table books so your memories can always be prominently displayed and shared.

Show Off Your Landscape Photography

Ansel Adams is certainly one of the most famous landscape photographers. His stunning images of Yosemite National Park are often considered pinnacles of technical skill, black and white photography techniques and are widely regarded as some of the best landscape pictures ever taken. While not every photographer can be the next Ansel Adams, there is something to be said for trying.

Nature is an excellent source of inspiration for amateur and professional photographers alike. If you find that most of your time is being spent shooting and editing client work, why not take a day trip to the great outdoors for a little fresh air and some inspiration. A professionally printed photo book is a great way to preserve those images and remind you of the world outside your studio.

Professionally printed photo books allow you to edit and print your landscape images to your specifications and will live up to your expectations. They are printed on high quality paper and use higher quality inks and printing techniques than most consumer printing services, so the image you took is the image that gets printed. Tones (whether color or black and white) are very important when it comes to landscape photography, and chances are you spent some time waiting for and working towards the right moment when everything feel in to place. A professional service is going to guarantee that the tones you captured are reproduced on the page.

You can choose the size of each picture to mimic your goals of the shot. Do you want to spread the image out over two full pages? Do you want to give your images a border? Put two contrasting shots side-by-side? The beauty of a professionally printed photo book is that you are the designer. You control every step of the process so you vision can be fully achieved.

Printing and framing several favorite landscape images can be incredibly expensive, so why not have a photo book created to hold all of your favorites? You can keep the photo book at home, in your studio for potential clients to browse, or use as an addendum to your standard portfolio.

Using Photo Books to Highlight Your Travels

Everyone takes pictures when they go on vacation and it is a safe bet that, as a professional photographer, your travel photos are better quality than most. It always helps when you go somewhere exotic, with new places, people and colors to inspire you, but even a trip to the nearby beach can create beautiful images and lasting memories. As a professional photographer, you probably have the better equipment, the skill set and the passion that makes your work stand out among the other tourists’ attempts. A professionally printed photo books lets you showoff you talent as a photographer while simultaneously preserving your vacation memories.

Photo albums can be so static and flat, and your images deserve to be presented in a manner that matches their quality level. Photo books let you print your images at different sizes—do you want one image on the page or six? They let you customize the layout- are you looking for a two-page spread or more of a collage? And photo books let you add text to each photo, so you can remember where you took each image and describe what it is. The little details like that are often lost overtime, so that is really something special!

Your travel photo book can also be used to promote your skills as a photographer. You can use them as a supplement to your standard portfolio, or keep them in your studio for clients to browse. They speak to your ability to handle situations that you have no control over, which is essential for when you shoot events like wedding receptions. You are there to observe and preserve. A photo book of your travels can help show how well you catch unexpected moments.

A travel photo book is also a great thing to keep around your own house. You went on (hopefully) a fantastic trip to a new and exciting place. It’s important to remember what made that trip special and fun. Photo books are a lot more interesting than albums, so your friends and family will be happy to listen as you share your vacation memories.