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Some photographers make a name for themselves by focusing on wedding or portraiture, on food photography or travel shots. Others make the choice to look into their other options in addition to working for their clients. With printed photo books, they will be able to showcase their less popular work as well as that which they are known for. By focusing on getting all of their photography out there, photographers will find that:

• They are able to attract more people to the work that they do
• They are able to focus on building a business
• They are able to look at the big picture of what attracts them to photography and to make sure that they are putting those things to work for them

If you’ve been looking for a chance to showcase your work and you have been looking for an opportunity to do more with the shots that you take when you are not simply working for a client, you will find that printed photo books open doors and help you to attract new clients to your work - it really is as simple as that.

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When you’re working on becoming a professional photographer, one of the things that you are going to want to take a much closer look at is simple: with printed photo books, you will find that you are able to look at your work and to develop it over time.

With printed photo books, you will find that you are able to develop your craft and to focus on your work. You will be able to see the differences that come into play when you take the same shot with a different camera or the lighting shifts or if you do/don’t use a flash. You’ll also be able to document the work that you’ve doing with printed photo books and that means that, as time goes on, you will find that you are able to look at your own progress and to create a plan for developing your skills even more.

Printed photo books are a great tool for photographers - especially when they are used as a tool for reflection and as an opportunity to look forward to changes that can be made that will take your work to another level. As you grow as a photographer, you will find that printed photo books can show the changes that you make and help you to feel even more proud of them.

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When part of your photography business includes providing an education to others, you’ll find that printed photo books can be an ideal teaching tool. With printed photo books, you will be able to:

• Show your students the same shot as it would look if taken at different exposure settings or at different speeds
• Help your students to learn more about what it takes to set up a studio of their own so that they will be aware of what space requirements they will need and what tools and supplies they are going to want to have
• Show the effects of processing images after the shoot
• Teach your students what they are going to need to do in order to make the transition from a point and shoot camera to an SLR
• Work with your students to help them understand the difference between shooting in color and shooting in black and white.

When you use printed photo books as a teaching tool, you will find that it’s a lot easier to communicate your point and to get your students thinking about things a bit differently. By doing so, you will find that it’s easier to get the job accomplished and that you are able to reach more students.

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Not everyone who enters into the realm of professional photographer will always be focused on shooting weddings, or on portraits. Some will look into what they can do to further explore the art of photography. While not everyone who is setting out to travel for the sake of their art and while not everyone will be focused on just taking photos and art for art’s sake, some will (and printed photo books can help to take those images and to turn them into something more):

(source)After reading a newspaper article in which several of his students credited him with teaching them to “take more chances” with their art, he realized it was time to start living that rhetoric. Within a year, he was on a plane bound for Mexico City and wondering what would happen next. Gornowich said he spent the next seven months “in a perpetual state of confusion,” traveling on foot and by bus from country to country, taking pictures of whatever caught his eye. His subjects included Mexican professional wrestlers, women washing clothes by hand, angry protesters and gang members who wanted to show off their tattoos.

You may not head out to Central America. You might not look into meeting people, shooting their photos and creating multimedia art the way that the photographer mentioned above did. But that doesn’t mean that you cannot use printed photo books to explore your art just the same.

With printed photo books, you’ll be able to uncover the themes of your work. You’ll find that you are able to share that work with others - whether you choose to sell printed photo books at art shows, at local bookstores, or even at auction. Simply put, with printed photo books, you’ll find that you are able to explore your interests, create beautiful pieces and to make sure that you are able to share them.

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When you’re looking into growing your photography business, one of the first things that you are going to want to be sure of is that you are looking into is the options that are available to you for getting the word out about your work. With printed photo books, you will find that you’re able to get that done.

With printed photo books, you’re going to find that you are able to:

• Focus on letting others see your images in a way that will be memorable
• Focus on showcasing the theme of your work
• Create a portfolio that stands out and will help to attract others to your photos
• Look into selling your work while telling a story
• Show that you are able to target a wide audience by creating printed photo books that will speak to different people

In other words, you’ll find that you are able to reach the goals that you’ve set for growing your business. You’ll also find that you are able to reach your target audiences or connecting with your prospects; with printed photo books, you’re going to be able to market yourself effectively.

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Sometimes when you are a photographer you are going to find that you are completely focused on the task at hand. Other times, you are likely to discover that you are in a position in which even while you’re out on a job you find yourself distracted:

(source)“I was doing a wedding once,” explained photographer Mary Kay Clark, as she prepared for an upcoming exhibit, “and I noticed in the chrome around the headlamp of a vintage Triumph car was the reflection of the church where the couple just got married. Where did I focus? Not on the couple but on the headlamp. I was clicking away and the couple was yelling, ‘Hey — we’re over here!’ I told them, ‘You’ll just have to wait!’”

The results of this serendipitous moment and others Clark captured on film and memory card will be on exhibit at The Emporium for the month of August.

These diversions are great fodder for creating printed photo books. With printed photo books, you will find that you are able to tell stories and that you are able to market yourself and your services and, ultimately, to find as a niche for your work.

Diversions, after all - whether or not you explore them in printed photo books - can be a great opportunity for those who are looking to take their photography to the next level, regardless of where it is that that level will take them.

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In life, it seems as though we are all focused on making transitions. Kids grow up. History changes. The ways in which we all look at the world become different - whether it is because we have become jaded or because of something that happened.

With printed photo books, it is possible to document these transitions and to share the experiences that the photographers have had along the way (along with comments on the transitions that have been made).

One example of photo projects that cover these transitions and that could be the inspiration for printed photo books is:

(source)For Darren Ching, creative director of Photo District News, a photography magazine based in New York, the images in Tomaszewski’s series “possess an intriguing emotional ambiguity. They capture the experiences of adolescents. The strength of the project for me comes from the understatement of the photographic content. Through glimpses of everyday life I find hints of confidence, vulnerability, innocence, defiance, budding sexuality - a range of childhood emotions which feel both private and universal.”

Even if your interests as a photographer are not focused on individuals or growing up, printed photo books can help you to document the changes that you see.

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For every photographer out there, there is going to be that moment in time in which something catches your attention and simply will not let go. With printed photo books, it is possible to work with those subjects and to create a tool that will do more than just help you to explore them, but also to create a tool that will help you to get others thinking about it as well:

(source)This October, the Greenwich Workshop Press will publish BIG: The 50 Greatest World Record Catches, a fascinating salute to the sportsmanship of dedicated fishermen, the history of big-game angling and the fine art that brings it alive. Artist Flick Ford and International Game Fish Association (IGFA) historian Mike Rivkin have combined to tell the stories of fifty of the most amazing record fish catches from around the world, selected for their sheer size, popularity, beauty and classic record story. Through species research and archival photography, renowned artist Flick Ford reconstructs a portrait of each record catch as it would have looked emerging from the water.

By creating printed photo books, you will find that you are in a position to get others interested. You’ll be able to focus on what draws you to your subject and to make it more interesting for those who are reading.

Whether fishing and “catching the big one” is your passion or you are more laid back in your approach, whether you tend to photograph people or you are looking at places, with printed photo books, you will be able to take a closer look at those subjects and to ensure that others will have an interest as well.

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When you’re looking for a more effective tool that will help you to connect with your client and with prospective buyers, one of the thing that you are going to want to be sure that you are doing is reaching out and really letting people know where you stand and where you are coming from. Printed photo books can help you to communicate.

When you’re working with printed photo books, you will find that you are in a position to show people what’s important to you - what matters to you about light and about shadow and even about color.

With printed photo books, you will be able to let your clients and prospects figure out your perspective and to know why photography is important to you. Likewise, you will find that there are questions that your clients (or prospective clients) will ask that may not have come up before.

Simply put, you’ll find that you can use printed photo books to do more than just show your work; you’ll find that you can use printed photo books to get your prospects talking and to help you to get the conversation going.

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When you’re looking into marketing your photography business and making sure that your images are memorable to your prospects. One way in which you can do so is to take advantage of printed photo books and to use them to showcase your work.

Taking advantage of printed photo books is something that different photographers will do in different ways:

• Some photographers will use printed photo books to create a stand out portfolio
• Some photographers will use printed photo books as a catalog of what they can do when they are trying to attract new prospects
• Some photographers will take advantage of printed photo books by presenting them as an option for their clients
• Some photographers approach printed photo books as a way of communicating with their clients - to work together to create a keepsake

Ultimately, however, no matter what photographers do to take advantage of printed photo books they will find that they are able to do more to make their work stand out - and that is going to help them to make their businesses successful.

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