Professional Photo Books.com

Photography isn’t all about the end product. Whether you shoot fashion, kids or landscapes, whether you capture with film or digital, while you put everything that you have into making the best of your shot, it’s not the the thing that drives you.

When photography is in your blood, when it’s your driving motivation, it’s not the end result that drives you: it’s all about your inspiration. What inspires you?

Is it family? Is it your friends? Is it a particular designer or even the process of creating fashion? Is it the first changing leaves in the fall or the first buds of spring?

Whatever your inspiration, you’ll find that it’s a great resource when you’re trying to show clients or customers what you have to offer. Professional photo books are a great way of sharing those things that inspire you and how they affect your art.

Consider the marketing value for fashion photographers - particularly if you want to expand your business - of showing the way that the design process unfolds and why it matters to you. Thing about the ways in which those great photos of family members and friends can show your portrait studio clients the emotion that you can bring out in their photos.

Your inspiration is always going to have a profound affect on your business; why not use that to your advantage?

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Not every photographer - regardless of what he or she shoots - is going to make it to the front row of an arena rock show with a fast lens, the right tools and a chance to take photos of his or her favorite musicians. For that matter, not every photographer is going to be able to get permission to capture shots of a favorite artist who is playing a small, personal show in a folk club setting or even who happens to be out busking on a street corner or at a subway station.

But that doesn’t mean that you shouldn’t consider combining your love of photography and your love of music; it doesn’t mean that you shouldn’t find a solution for gathering your best shots of music and the way that it speaks to people.

With a professional photo book, you’re likely to discover that there are beautiful ways of showcasing the way light plays behind the band’s drummer. You’re likely to discover that your layout will include not just photos of the bands, but also of the crowds filling a smoky room, dancing to the beat.

More importantly, if you are looking for ways of doing even more to combine your passions for photography and music, you’ll have the option of using a professional photo book as a portfolio, a way of approaching bands and musicians and arranging to shoot them over a period of time.

When you have a high quality show of your work - whether you combine images in print to share with clients, friends, family members or your intent is to publish or just showcase your photographs - you’ll find that you are in a far better position to move your work forward.

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For those photographers who specialize in shooting portraits - particularly those who shoot in areas that are well traveled or tourist destinations - there are always going to be clients who want something more special to remember the shoot by than a simple 8×10 or 5×7; there are going to be clients who want an actual keepsake. What do you offer them?

Let’s look at this in a bit more detail. Let’s say that you run a portrait studio near Myrtle Beach or on Florida’s Gulf Coast or in San Francisco and one of the services that you offer includes taking family photos for people who are vacationing in the area. You meet with them on the beach; they show up in their best outfits - the kids matching, mom and dad in crisp linen - and you get them to pose in the surf as the tide comes in or near a sand castle. You take 100, 200 or more shots; shouldn’t you offer more than just prints for them to remember the trip and the shoot by?

With professional photo books, you can create the keepsake your clients are looking for.

You’ll be able to sit down with them, choose the best shots; ask them if there’s anything else they would like to include - a description of the trip, the kids’ ages - and organize a photo book layout that’s everything that they expect and more.

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When you are working to establish yourself as a photographer, you start to notice that there are some differences that are abundantly clear. If you take macros, you know that the right lens and a professional light box serve you far more effectively than trying to get the focus and color quite right without them. If you shoot portraits, you know that the light meter you invested in is among your most valuable assets. And, no matter what you shoot, you know that the pro digital SLR you bought gives you far better quality than the point and shoot you take out on family vacations or that you stick in your pocket “just to have a camera” with you in case there’s a shot you don’t think you can miss.

As a result, it still comes as a bit of a surprise when people ask why they should look into professional photo books for displaying their best work. “What’s the difference,” some people ask. “Why wouldn’t just any photo book work in the same way,” is the question posed by others.

The difference can best be summed up by a customer testimonial:

Melanie Gillis Photography & Make-Up
Wow. When I opened the box it felt like Christmas morning! It was so amazing to see my own image and design printed before me in an art book of this quality. The reproduction is excellent, and the price is great. I will be ordering many more of these, and I know my clients are going to love them.

With a professional photo book, photographers can feel confident that they are getting a clear representation and reproduction of their work. When photographers choose a professional photo book, they can feel better about the end product that their clients receive and about the way that they show their work.

In other words, the difference is clear: professional quality is something that pro photo books offer that others don’t.

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When you establish yourself as a portrait photographer, you’ll find that there are certain things that you do differently from others in your area. Maybe you’ve found an angle of posing that’s flattering to every body size. Maybe it’s something that you do with the lighting. Maybe it’s about backgrounds - or even natural settings.

With a professional photo book, you’ll be able to capture the essence of what makes your business different from others.

You will have the opportunity to include multiple shots from the same shoot to show your clients the options that are available to them in terms of posing. You might choose to work with a single model against a number of different backgrounds to share with other clients a sense of what drops or lighting arrangements they have to choose from. Or you could use the photo book to display different print sizes.

Portrait photographers will find that photo books give them a chance to catalog their work and present “the big picture” of what they can do for their clients.

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As a photographer, you’ve learned to fully embrace the concept that a picture is worth a thousand words. You know that when you capture a moment during a couples’ wedding, when you capture the goofy grin of a toddler or you are able to add the essence of a place to a photograph you’ve accomplished something that very few people have - that you’ve taken a memory and made it tangible.

If a picture is worth a thousand words, how valuable would a professional photo book collecting your best work be?

Would you use the value of a professional photo book to showcase your work? Would you use photo books to offer something more to your clients - a chance to take their memories and create something magical, a chance to revisit them whenever the time felt right? Would you use the book as a guide when you wanted to explain your creative process to someone - a friend or family member or even a client.

Using a photo book allows you to do more. With a professional quality printed photo book, you can show the value of your work and ensure that your clients see it too.

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While caught up in the chaos of holiday shopping last night, one of the things that caught my attention was a display for photo products - t-shirts, coffee mugs, posters and even photo books. It got me thinking that some readers here might be wondering why to choose a professional photo book rather than just settling for something that you could create at a local shop.

In both cases, you can tweak your photos. In both cases you’ll find that you can add text.

The difference is quality: professional photo books are created with higher quality inks and archival pages and bindings. The difference is that, when you choose a professional photo book rather than something that you can create at a photo kiosk in a discount store, you can choose the size of the book, the style of the font, the way that you want to lay out your photos.

Now, that’s not to say that families who create photo books using those kiosks won’t love their end result, but think about it: would it really be an effective way of marketing your business? Would it really be the way that you wanted to display your work to prospective clients?

In other words, the difference is clear: professional photo books are just what the name implies - professional books for professional photographers.

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Lets say that you’ve got a passion like vintage cars. You’re a photographer, so whenever you have the opportunity, you make sure that you get some photos of some real beauties. What are you going to do with them?

One thing that you could do is to design a printed photo book that you can pull down from the shelf and look at when you can’t make it to the next show or to give as a gift to the friend who has gone to every event with you for the past 10 years.

However, with the right layout and some careful thought, there’s more that you could do with your photos: professional photo books can be designed to appeal to others who share your hobby.

Let’s say that you have been to an annual car show in your area every year for the past five years. You’ve got photos that you’re ecstatic about still; you have photos of the owners along with their vehicles (and releases because, well, even when you took the shots you though that you might have a way to use them later on). By using those photos, you could organize a photo book that everyone who attends the show - those who bring their cars and those who wish that they had one of their own - would be interested in buying a copy of.

Who knows, the book might do well enough that you could buy a vintage car of your own.

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Traditional photo albums can be so limiting - especially if you buy the ones that only have standard sized sleeves for you to slip your photos into. This has led to some photographers getting creative with scrapbooks and other ways of gathering their work into a portfolio.

The problem, though, is that more often than not displaying your work that way comes off as unprofessional, as ameteur-ish. When you’re trying to showcase your work, particularly when you want to showcase your best work with the attention of attracting new clients, you’re going to want to ensure that your work has a pro feel.

Professional photo books let you work with your photos your way: cropping them to the sizes that you want to display. More importantly, pro photo books don’t limit the way that you set up your portfolio: if you want to include text and backgrounds, if you want to tell a story or if you want to market a specialized service, you’ll be able to do just that.

There’s an added benefit too - when you design printed photo books you won’t have to painfully re-create the finished product if you want more than one copy; just order one, five, twenty or however many you need and they’ll be finished up for you.

Displaying your work with fewer limits: how appealing does that sound?

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When you became a portrait photographer, you learned a lot of different things:

• You learned the importance of lighting to capture the mood of a photo
• You found tips for posing kids and families and for drawing out the smile or the serious tone that the sitting called for
• You even discovered different ways of posing your clients so that their best assets were displayed and the features they wanted hidden was out of view

But how do you put all of this to work for you when it comes to sitting down with a client and planning the shoot? How can you best express what you do to a new client when he or she doesn’t really want to be posed?

One way is to layout a professional photo book that captures a number of the poses that your past clients have chosen - along with different backgrounds and lighting options. With it, you can better explain yourself because your clients will see for themselves what you’re talking about and they can see the setup that they think will be best for their needs.

In other words, when you’re talking with your clients, a pro photo book can be used to let them see more of what you’re able to do and get them thinking about the shoot in ways that they hadn’t before - all while showing off your best work.

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