Professional Photo Books.com

These days, plenty of people are interested in travel. However, with rising gas costs and higher flight fares, more and more people are traveling vicariously through photo books.

(source)The notion of paying $4 for a gallon of gas gives me heartburn, but it won’t keep me at home. I simply need to choose wisely when plotting my next getaway, and you likely will do the same.

Here are new resources to simplify the job, make it interesting and introduce new vacation possibilities. Even armchair travelers should find good reading material in the mix, and your local bookstore can order titles that are not already on the shelves.

For those photographers out there, this is great news on a lot of different levels. First, it gives them a chance to expose others to their favorite places - and the photos that they have taken over time.

More importantly, it gives professional photographers who understand the advantages of self-publishing to get their work out there now, to promote their books and to take advantage of a trend that’s increasingly hot.

The best part about self-publishing travel books though isn’t even just the demand. The best part is that you’re able to get your work out there and show off the roads less traveled as well.

Tags: What's Hot by Embassy Pro Books
No Comments »

One of the best reasons to look into self-publishing printed photo books is simple: when you self-publish, you get to keep control of all of the copyright details.

When you work with a publisher, you’ll find that you’re in a position where you are negotiating the proceeds of the books sale that you’ll receive. You’ll also find that you’re in a position in which copyright control of the book goes to the publishing house - and that could get in the way of your ability to use and sell the images that were included for other purposes.

On the other hand, when you self-publish, you’ll find that you are in charge. No one else will be telling you which photos to include. No one else will tell you that the work you’re doing can only go to that book. And, most importantly, nobody else will be taking a share of the profits that come from your work.

Why struggle to negotiate all of the details? Why focus on finding a publisher who will want to be able to take control of at least part of the process?

When you self-publish, you’re the one who is in charge, you’re the one who takes control of choosing the photos and even writing the text that accompanies them. It’s your work, shouldn’t you be in control of it?

Tags: What's Hot by Embassy Pro Books
No Comments »

Plenty of photographers know a great thing when they see it: that’s why many of them are drawn towards offering great printed photo books to their clients (and why they also know that photo books are a hot marketing tool). Now, however, the more that printed photo books are catching on, the more that they will be available.

(Source)A spokesman for Embassy Pro Books said, “The new reseller program will enhance the visibility for custom photo books throughout the industry and help photographers and photo retailers market their services. Through the reduced costs, artistic control of the project, and input from their clients, they will be able to grow their businesses, interact with their clients, and create unique pro books of exceptional quality.”

With the hot reseller program from Embassy Pro Books, more photographers will be able to take control of the artistic foundation of the printed photo books that they design - and be in a far better position to be able to offer them to their clients at an affordable rate.

Printed photo books have been a great way of getting prints to your clients and showing off your best work for a long while now; with this reseller program, you’ll find that it’s even easier to give your clients exactly what they are looking for.

Tags: What's Hot by Embassy Pro Books
No Comments »

When it comes to publishing your photography there are a number of options that are available to you. The most traditional option has been to shop your work to publishing houses and getting an agent, but what many find is that publishing with that route really limits their creative freedom.

On the other hand, self-publishing allows them to have creative freedom and control. As a photographer who makes the choice to self-publish, you’ll quickly discover that you are able to choose the layout that works for your images - and you won’t have to compromise or change your vision in any way.

Similarly, when you self-publish, you’ll discover that there’s less of an emphasis on meeting a certain number of sales: when you create your own coffee table book, you won’t just be able to design your book your way, you’ll also be able to have control over the number of copies published and where they are sold. Whether you take the books and distribute them to local bookstores, sell from your website or do a combination of the two, you’ll find that it’s entirely up to you.

That’s what’s so great about self-publishing. It’s all about your creative vision, your perspective and your way of showing and selling your work - that combination ensures that you’re able to sell your work without selling out.

Tags: What's Hot by Embassy Pro Books
No Comments »

What’s hot in photography? To some extent, as a photographer that’s up to you to decide. In artistic fields, even when those fields are related to your business, trends come and go, and a single spark can become so hot that it seems to catch the whole world on fire.

Photo books give you the opportunity to express yourself. Here are 5 hot ways to use them:

• Unique portfolios. A photo book can be a way of showcasing your best work - and making sure that your images and name stand out.
• Gifts for clients. If you take marketing shots, why not say thanks to you best clients with a photo book of the images that have helped to set them apart?
• Print options for clients. Wedding photographers can create a unique album for the couples they work with.
• To tell a story. Share your best work, include images, find the right words and combine them into something new.
• Donate to a cause. If there’s something that you believe in, a particular cause, look at it, work with them to capture the right images and use photo books to help gain publicity for that organization.

How will you use your photo books?

Tags: What's Hot by Embassy Pro Books
No Comments »

In times when the world seems unstable, Veterans’ Day becomes increasingly important. Recognizing the service that others have performed or are performing is a valuable exercise.

For photographers, it may not seem as though you have much to contribute - unless of course, you received your training during service. However, printed photo books make it possible to give something back.

Consider taking photos of local soldiers, in uniform and while participating in training exercises, organizing the photos and creating a photo book to donate to your local library. Photograph a Veterans’ Day parade and create a photo book commemorating the experience. Spend time at a local VA hospital and collect portraits and stories from those who are patients: young and old, stories and photos will honor their stories and their service to country.

In addition to creating single photo books for donation to a local library, consider making multiple copies and selling them with the proceeds benefiting a local veterans’ organization: by doing so, you’ll not only honor local vets, but you’ll also - to some extent - market your services and create goodwill.

Not everyone is compelled to serve, but that just makes it all the more important to honor those who are. Photo books are a great way for photographers to do so.

Tags: What's Hot by Embassy Pro Books
No Comments »

Every year it’s the same old holiday gift exchange. There’s clothing, cool gadgets. Photographers are likely to receive a new tripod or memory card or - if they’re really, really lucky, that new lens that they’ve been eyeing for a while.

But as a photographer, what type of holiday gifts do you give?

The best gifts are often those that come from the heart. In some cases, giving a print of a person’s favorite photo may be ideal. But why not personalize it a bit further?

For example, why not take some of your favorite recipes, prepare them, take photos and then create a customized photo recipe book to share?

Or, if you’ve shared a great vacation with someone you love, create a printed photo book with memories of that trip?

After all, what’s hot in gift giving this year - and every year really - is a personal touch: putting something of yourself into the gift, and showing the recipient that you really were thinking of them when you picked it out.

Tags: What's Hot by Embassy Pro Books
No Comments »

Wedding photographers often find themselves in a very competitive field. They need to get the word out about their services, and they need to make sure that they are aware of all the trends that will help them to get ahead.

These trends - what’s hot in wedding photography - include DVDs that show the planning of the wedding, that focus on the bride from before the ceremony until the end of the reception so that there’s no chance of her forgetting a single moment of her special day.

Another hot trend in wedding photography is offering the couple of printed coffee table book that captures all of the special moments of the event.

Think about it: who wouldn’t want to have a printed coffee table photo book of all of their wedding photos - a completely different sort of wedding album? With easy design templates, well-constructed volumes with your choice of cover type and number of pages, a printed photo book is something that you can use to offer your clients something more.

By offering wedding couples more, you’ll find that it’s easier to market your services and differentiate your studio from the others in the area.

Tags: What's Hot by Embassy Pro Books
No Comments »

Pretty much every photographer out there - the professionals and the novices - has at least one digital photo album.

For the professionals, these albums are typically used to attract new clients. Start out with a basic website, group your photos by theme or subject and give those who visit your site a chance to really see what your work is all about.

Digital photo albums are what’s hot in photo marketing; but what if you could do more with your digital album? What if there were a simple, effective way to turn digital albums into printed photo books?

With a printed photo book, you’d have more than just a better way of showing your photos to those who aren’t looking at them online, you would have a way of organizing, grouping and laying out your files so that takes your digital photo album to the next level.

If digital photo albums are hot, and printed photo books are hotter than digital photo albums it stands to reason that printed photo books are hotter than hot.

Tags: What's Hot by Embassy Pro Books
No Comments »